Live Blogging Facebook’s News Feed Event

Frequent updates can be found on our Twitter account (@EdgeRankChecker)

We’ll be live-blogging Facebook’s News Feed event today at 1pm ET. Facebook will be “taking a deeper look at the ranking algorithms that determine which stories appear at the top of your feed” (‪#‎EdgeRank‬) & discussing “a specific update to organic ranking that’s coming up.”

We will be the first tell you how this will impact your strategy. Updates will be displayed chronologically below.


How is EdgeRank calculated as explained by Facebook? From Facebook directly:

The News Feed algorithm responds to signals from you, including, for example:
  • How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
  • The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • How much you have interacted with this type of post in the past
  • Whether or not you and other people across Facebook are hiding or reporting a given post

Sounds similar to EdgeRank?

“For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.”

Facebook looks at recently created stories and processes it through the EdgeRank algorithm. It looks a few difference factors: the relationship between the users, how much engagement it has, and it renders it a score. This is exactly how we’ve explained EdgeRank in the past.

// Read our full official recap here //

Update [2:30pm ET]

Q&A has officially concluded, the event is over. We’ll be blogging updates above.

Update [2:00pm ET]

Having users engage/click on your FB ads do increase Affinity (organic).

Update [1:46pm ET]

Facebook tested a 3rd variation. Chronological by Last Actor, this experiment failed.

Story Bumping has not been tested on mobile, yet.

Update [1:42pm ET]

Facebook will soon test a stronger chronological tweak.

As we mentioned before, a more chronological tweak has resulted in less engagement (and less of a quality visit to Facebook). More tests will be done to perfect balance.

Update [1:40pm ET]

Last Actor (seemingly a new change to EdgeRank) has been A/B tested with encouraging results.

Update [1:37pm ET]

Last Actor is a factor in Affinity. Last Actor is recorded for the last 50 interactions you’ve made.

Last Actor

This is essentially how recent Affinity is calculated. As a Page, you’ll want to be in that last 50 interactions to increase likelihood of success.

Update [1:33pm ET]

Facebook is discussing “story bumping”. Screenshot:

Story Bumping

An old Lars Backstrom (one of the presenters) post sharing insight:

Update [1:31pm ET]

The news feed also takes into consideration whether the post has been seen or not. This can impact whether it’s displayed.

So far… nothing new. Same general process, just with clever illustrations. Organic Ranking change coming soon.

Update [1:25pm ET]

Affinity is the strongest factor in determining what is displayed (and when displayed).

A/B Testing is a bit part of Facebook’s process before releasing EdgeRank changes to the rest of the public. [Side note: We've talked to former Facebook employees who've said, less of an algorithm resulted in less FB usage]

Update [1:24pm ET]

This is how Facebook visually explains EdgeRank:


Update [1:18pm ET]

A visualization of how Facebook weighs objects.

Update [1:15pm ET]

Facebook will begin to blog more often about algorithm changes. Facebook users have about 1,500 stories per day (on average) that they could see.

Update [1:12pm ET]

Facebook wants to “create a balance” between publishers and users. “We don’t use the term EdgeRank to to describe how it ranks items in the news feed anymore”. Facebook has been using the term “news feed algorithm”, however the most popular unofficial term is still EdgeRank. Call it what you will, we still analyze it!

Update [1:09pm ET]

Facebook is approaching the 7 year anniversary of their News Feed. The first Facebook Group to 1 million members was to protest the News Feed.

Update [1:06pm ET]

Just to clarify, we are not at the event. We will be collecting & aggregating all available information, while explaining how to best take advantage of any new changes.

Update [1:00pm ET]

Getting prepared! We’ll let you know as soon as we start getting more information!


2 Comments on “Live Blogging Facebook’s News Feed Event

  1. Al Sibley

    Is there a live stream available (not that I won’t also be reading your commentary)?

    • Chad Wittman

      Sorry, there isn’t!

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