How To Guide: How often should I update my Facebook Page?

By viewing your Post Frequency graph (as seen on the left), you’ll be able to begin to understand how frequent you should be updating your Facebook Page.

This particular Page experiences their highest levels of engagement (likes & comments) when posting 2 times per day. As an interesting insight, posting 3 times per day, has decreased Average Likes significantly.

By providing a graph of your data, we are able to illustrate where we came up with our overall recommendations. In this example graph, you’ll notice that average impressions (green line) increases when posting 4 times per day, while average comments plummets. This enables you to understand how to best approach a particular goal (comments, likes, and impressions). Continue reading