The most shocking revelation at f8 was when Facebook revealed that not all posts will reach the Recent Stories section, there is a minimum threshold. “Do all posts appear in Recent Stories?” was asked by Bryan Person (give him a follow on Twitter, fellow EdgeRank expert), which lead to the confirmation. We had noticed a few examples of the behavior, however it had not been officially confirmed by Facebook. This new revelations brings a slight wrinkle to News Feed Optimization.
What does this mean for Facebook Marketers?
Obviously Facebook Marketers strive for high EdgeRank, to increase their visibility in the news feed. With the new hybrid news feed, this means getting your updates marked as ‘Top Stories’. However, with a minimum threshold this adds another layer of pressure. It now becomes a necessity to get your update to ‘Recent Stories’ before worrying about cracking in as a ‘Top Story’. Continue reading