Make strategic decisions based on up-to-date social media benchmarks. Understand how algorithm changes affect your market, estimate your advertising budget more accurately, and ensure every investment gains you more market share.
Put your performance in context by measuring your business against the largest set of industry and competitor benchmarks on organic and paid social media. Easily export overview reports for your meetings and adjust your strategy based on data-driven insights.
See how your Facebook ad costs and effectiveness compare to your industry, region or country. View your ad account metrics in context across the key KPIs of total spend, engagement, (Impressions, Click Through Rate and Actions), ads costs (Cost per Click, Mile and Action), and content performance (Relevance Score and Frequency).
Replace static quarterly reports with the most recent benchmarks. See how your standing in the industry changes as campaigns unfold, your budget increases or new videos are released.
Understand your video performance in the context of your industry, region, and country. Be confident knowing your videos are outcompeting your rivals in views and add strength to your video strategy using video view insights inaccessible anywhere else.
Meet your business goals by knowing just how much you'll have to spend to be competitive. Be confident that your videos will be supported with enough advertising budget to get you the views you need.