Social Media Marketing Suite
Essential
Smart
Scale
Integrated 360
Audiences & Influencers
Content Intelligence 
Social Media Management
Social Media Monitoring
Community Management
Add Context to Your Performance With Social Media Benchmarks
Social Media Benchmarks
Make strategic decisions based on up-to-date social media benchmarks. Understand how algorithm changes affect your market, estimate your advertising budget more accurately, and ensure every investment gains you more market share.
Performance benchmarks & competitive insights
Put your performance in context by measuring your business against the largest set of industry and competitor benchmarks on organic and paid social media. Easily export overview reports for your meetings and adjust your strategy based on data-driven insights.
Benchmark your ad accounts against the market
See how your Facebook ad costs and effectiveness compare to your industry, region or country. View your ad account metrics in context across the key KPIs of total spend, engagement, (Impressions, Click Through Rate and Actions), ads costs (Cost per Click, Mile and Action), and content performance (Relevance Score and Frequency).
Work with up-to-date social media benchmarks
Replace static quarterly reports with the most recent benchmarks. See how your standing in the industry changes as campaigns unfold, your budget increases or new videos are released.
Benchmark just how good your videos are
Understand your video performance in the context of your industry, region, and country. Be confident knowing your videos are outcompeting your rivals in views and add strength to your video strategy using video view insights inaccessible anywhere else.
Plan your budget more accurately
Meet your business goals by knowing just how much you’ll have to spend to be competitive. Be confident that your videos will be supported with enough advertising budget to get you the views you need.
Understand Your Audience & Find Influencers They Trust
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.
High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category
G2 Crowd
Users Love Us Award
G2 Crowd
Market Leader
Featured Customers
5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software
Capterra
