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Social Media Benchmarks

Make strategic decisions based on up-to-date social media benchmarks. Understand how algorithm changes affect your market, estimate your advertising budget more accurately, and ensure every investment gains you more market share.

Performance benchmarks & competitive insights

Put your performance in context by measuring your business against the largest set of industry and competitor benchmarks on organic and paid social media. Easily export overview reports for your meetings and adjust your strategy based on data-driven insights.

Benchmark your ad accounts against the market

See how your Facebook ad costs and effectiveness compare to your industry, region or country. View your ad account metrics in context across the key KPIs of total spend, engagement, (Impressions, Click Through Rate and Actions), ads costs (Cost per Click, Mile and Action), and content performance (Relevance Score and Frequency).

Work with up-to-date social media benchmarks

Replace static quarterly reports with the most recent benchmarks. See how your standing in the industry changes as campaigns unfold, your budget increases or new videos are released.

Benchmark just how good your videos are

Understand your video performance in the context of your industry, region, and country. Be confident knowing your videos are outcompeting your rivals in views and add strength to your video strategy using video view insights inaccessible anywhere else.

Plan your budget more accurately

Meet your business goals by knowing just how much you’ll have to spend to be competitive. Be confident that your videos will be supported with enough advertising budget to get you the views you need.

AI-Powered Social Media Marketing Suite

AI-Powered Social Media Marketing Suite

Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.

Socialbakers recognized in Enterprise Social Media Suites based on user reviews

High Performer Enterprise & Mid Market

Social Media Suites, Social Media Management
and Social Media Monitoring Category

G2 Crowd

Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

Leader

Social Media Management
and Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra

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