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Social Media Performance Marketing Driven by Smart Insights

Know how much to spend, who to target, and with what content to meet your business objectives more effectively

Instagram performance optimization

Social Media Performance Marketing

Make advertising investments that will bring tangible results to your business. Optimize your Facebook and Instagram advertising budget confidently. Measure your social media ROI in context to build even smarter campaigns and improve your marketing performance overall.


Measure your ad costs against the industry, country or region

Learn if you’re spending more or less than your market. Benchmark your ad accounts to give your Facebook advertising spend more context. See where you stand across the most important performance marketing metrics of total ad spend, engagement, costs, and efficiency.

Use machine learning to optimize your investment

Have AI identify which organic posts to boost on Facebook and Instagram. Use a grading system, scaling from A+ to D, to determine which posts will receive the highest engagement over the next three days. Reduce negative feedback on your content, improve costs, and increase the Relevance Score.

Stay one step ahead of the competition

Understand the paid strategy of your competition and your industry on Facebook and Instagram. Detect what content they are promoting, when they are promoting it, and how effectively. Use these insights to make data-driven decisions about your own budget and optimize the performance of your marketing.

Track the most important ads metrics in one place

Add perspective to your performance marketing with an overview of your ad spend. Keep an eye on key KPIs like Cost-per-Click and Cost-per-Engagement alongside other social media marketing metrics. Track the evolution of your Facebook Relevance Score and continuously optimize your ads, content, and targeting.

Improve your organic performance before you spend

Get AI recommendations for the best time to publish your content, tailored to your audiences' behavior across your various Facebook Pages. Maximize your organic reach by knowing exactly when to post or go live.

AI-Powered Social Media Marketing Suite

AI-Powered Social Media Marketing Suite

Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.