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Free Social Media Analytics Tools

From free influencer discovery to social media benchmarking, get everything you need to boost your social media performance with the Socialbakers free tools.

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Our Free Social Media Tools Collection

Persona Tool Persona Tool Persona Tool

Persona Mapping Template

Take the guesswork out of your marketing. Organize your cross-channel audience data using this free persona template. Build a complete picture of your ideal customer with their interests, affinities, motivations and more.

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Find influencers Find influencers Find influencers

Influencer Search Tool

Ever wish you could refine your influencer search by region? You’re in luck! Use this free influencer search tool to find top performers on Instagram. End hours of manual search by partnering with influencers that will be a perfect fit for your regional audiences.

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hashtag hashtag hashtag

Influencer Hashtag Search Tool

Search by any hashtag to zero-in on Instagram influencers that have the same interests as your audiences. Get an AI-generated list of influencers, complete with performance metrics to find the best match for your brand.

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Facebook Performance Quadrant Report Facebook Performance Quadrant Report Facebook Performance Quadrant Report

Facebook Performance Quadrant Report

Put your Facebook promotion strategy to the test. Add your Facebook Page and that of your competitors to see how your performance compares in the last 90 days. Learn where you stand, how efficiently you spend, and if you boost the right posts in a single free report.

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Instagram Performance Quadrant Report Instagram Performance Quadrant Report Instagram Performance Quadrant Report

Instagram Performance Quadrant Report

Is your Instagram marketing where it needs to be? Learn how your performance on Instagram compares against your competitor profiles in a single report. See where you stand in a quadrant view, learn how efficient is your ads strategy, and if you’re boosting the right posts.

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Facebook Ads Performance Prediction Tool Facebook Ads Performance Prediction Tool Facebook Ads Performance Prediction Tool

Facebook Ads Performance Prediction Tool

How much do you need to spend across ad objectives to achieve your goals? Which regions are most cost-effective to target? And what will US$1,000 buy you on Facebook today? Find out how your next Facebook advert will perform with a prediction of how many Clicks and the Cost-per-Click (CPC) you can expect per region, ad objective, and FB Relevance Score.

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Social Media Benchmarking Tool Social Media Benchmarking Tool Social Media Benchmarking Tool

Social Media Benchmarking Tool

Finding out how you compare against your competition on social media has never been easier. Compare yourself to any single competitor and get a free comprehensive report on your Facebook performance in seconds. Get the social media data you need to improve your performance in minutes.

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Social Customer Care Social Customer Care Social Customer Care

Social Customer Care

Your customers are increasingly taking to social to communicate with you. How well are you able to meet their demand? Our free social media tool allows you to track your public customer care activity to determine if you are effectively using social media to answer customer questions that appear on your public social media profile.

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Instagram Analytics Tool Instagram Analytics Tool Instagram Analytics Tool

Instagram Analytics Tool

Dive deeper into your Instagram statistics and get the numbers behind your most engaging photos, filters, and hashtags. Get a detailed social media analysis behind your most effective Instagram content, and learn exactly what your audience craves. Just log in with your Instagram account to get started.

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Social Media Content Inspiration Social Media Content Inspiration Social Media Content Inspiration

Social Media Content Inspiration

Find the best performing Facebook content along any number of keywords or industries by searching through our social media content database of over 10 billion posts. Get inspired to create social media stories that your audiences will love.

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Social Media Content Spotlight Social Media Content Spotlight Social Media Content Spotlight

Social Media Content Spotlight

Know what's happening in your industry and get inspired. Browse through our collection of the best content pieces across social media and see how you can create quality content that your audiences will love.

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Global Social Media Studies Global Social Media Studies Global Social Media Studies

Global Social Media Studies

Get an in-depth look into some of the best performing companies on social media across industries and platforms in our collection of studies. Discover the best practices that have been adopted by social media's top performers to enhance your social strategy so you can create more effective social media stories for your audience.

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Regional Social Media Marketing Reports Regional Social Media Marketing Reports Regional Social Media Marketing Reports

Regional Social Media Marketing Reports

Reports

Understand social media trends within your own market. Select a country and instantly get up to date high level social media data and benchmarks.

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Platform Social Media Marketing Reports Platform Social Media Marketing Reports Platform Social Media Marketing Reports

Platform Social Media Marketing Reports

Reports

Every social media platform is unique. Using this free social media tool you can discover how celebrities, brands, and media pages are performing across the most popular social media platforms. Search through over 100 billion data points to strengthen your social media knowledge now!

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Get the Complete Unified Solution for Your Marketing

With the Socialbakers platform you have everything you need to succeed on digital. It’s your unified solution for audience analysis, influencer marketing, content strategy, social media management, measurement and care.

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Persona Mapping Tool

Influencer Hashtag Search Tool

Facebook Quadrant Report

Instagram Quadrant Report

Influencer Search Tool

Facebook Benchmarking Tool

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Facebook Post Promotion Tool

Instagram Analytics Tool

Social Content Inspiration Tool

Social Customer Care Tool

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