Before you can develop an effective strategy you need to know where you stand. Benchmarking your social media performance against your competition allows you to do just that.
One important measure of the effectiveness of your social media activities is the amount of engagement you are receiving - your messaging effectiveness. Is your messaging more appealing than your competition’s? Is your audience responding to it?
How often you are able to deliver messaging to your audience has an important impact on the value your social media presence generates for your company. Are you struggling to deliver messaging in a timely, consistent manner? Is your competition delivering their messaging more often than you?
To tap into the full potential of your social media activities, you need to continuously create improved messaging. Understand which messages were the most effective with your audience and see the most successful messages of your competitor.
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