Latest Stories in our Social Media Newsroom

How Influencer Content Has Put Fashion And Beauty Brands Ahead On Instagram image

How Influencer Content Has Put Fashion…

Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention on the News Feed, which is becoming increasingly more difficult. However, today content creation is no longer just in the hands of brands and agencies, influencers are having a key role in the stories brands communicate.

Marketing
Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q3 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

Advertising
5 Stages for Effective Social Media Community Management image

5 Stages for Effective Social Media…

Community management is one of the most important activities for brands who rely on social media to contribute to their marketing and sales cycles. Often people confuse social media marketing with community management - but they are two distinct disciplines. We took a look at how you can improve your community management practices and why these tactics are necessary for customer retention and acquisition.

Marketing
How Do Brands Regram on Instagram? image

How Do Brands Regram on Instagram?

Instagram announced late November that they would be testing out a new Regram button. While some are rejoicing for the change, others are not in support of a new feature. To give you a leg up on the approaching Regram button, we dug up some data from brands that have already been embracing this practice. Now that regraming is as easy are pressing a button the real question is - does it pay to regram?

Statistics
An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018? image

An Era of Social Media Optimization …

If not so long ago brands were still debating how much effort, time and financial investment they should commit to social media marketing, today marketers will agree that it’s an inevitable if not central part of any digital marketing strategy. Social media marketing has matured, and the conversation has shifted. The debate is no longer about its value, but about maximizing the results of social media marketing and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the audience’s attention.

Marketing