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Astute Appoints Peter Bennfors as Chief Financial Officer


In addition to overseeing all financial activities for the company, Bennfors will lead Astute’s growth initiatives and post-acquisition integration efforts

COLUMBUS, OH, March 23, 2021 — Astute, Inc. (“Astute”), a leading customer engagement platform, today announced the appointment of Peter Bennfors as Chief Financial Officer.

With nearly 30 years of experience leading finance teams, Bennfors will oversee Astute’s post-acquisition integration efforts and drive the company’s growth initiatives. As CFO, he will be responsible for all financial operations of the company, effective immediately.

“Peter brings a strong track record of driving growth and delivering results and we’re very excited to have him on board. As we continue to invest in scaling our business, Peter’s extensive financial experience, operational discipline and growth mindset make him the ideal choice to drive Astute’s continued momentum.” 

Mark Zablan, CEO, Astute

Prior to joining Astute, Bennfors served as CFO for Sparta Systems. He also served in financial leadership roles at Misys as well as with a number of private-equity backed companies, such as Rogue Wave, Asset Control, and SRSsoft.

“When you consider Astute’s 25-year history delivering customer engagement solutions — add to that all the new acquisitions, awards and innovation happening right now within the company — this is a very exciting time to join the team. I look forward to helping Astute transform this market and deliver even greater value to our customers.”

Peter Bennfors, CFO, Astute

Bennfors’ appointment as CFO marks the third C-level executive named to Astute’s leadership team this year. In January, the company named Zarnaz Arlia as Chief Marketing Officer and Shellie Vornhagen as Chief Customer Experience Officer. All three will report to Astute CEO Mark Zablan.

Socialbakers is an Astute Company.


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