Press Releases

Astute Expands Leadership Team to Drive Outstanding Customer Experience and Rapid Growth Initiatives


After its recent acquisition of iPerceptions and Socialbakers, Astute continues momentum, hiring Zarnaz Arlia as CMO and naming Shellie Vornhagen as CXO

Columbus, Ohio, January 27, 2021Astute, Inc. (“Astute”), a leading customer engagement platform, announces Zarnaz Arlia as Chief Marketing Officer and Shellie Vornhagen as Chief Customer Experience Officer. In their new roles, Arlia and Vornhagen will lead Astute’s efforts to bring together marketing, care and commerce experiences.  

As CMO, Arlia will be based in San Francisco and oversee the integration of Astute’s marketing organization with recent acquisitions of iPerceptions and Socialbakers. Arlia comes to Astute with 20+ years of experience leading marketing teams at a number of technology companies, including Adobe, Neustar, and Sitecore. 

“My goal as the leader of Astute’s marketing organization is to build a high-performing  organization that will drive awareness and expand the customer base. We want to  shape customer experience from the inception phase all the way to the purchase phase — and then create an infinite loop of customer experiences that inspire them to come back again and again.” 

Zarnaz Arlia, Chief Marketing Officer, Astute

Vornhagen most recently served as the SVP of Marketing and Client Services for Astute. Vornhagen came to Astute from Oracle where she led global market strategy for Oracle’s retail business unit. As CXO, Vornhagen, who is based in Cincinnati, Ohio, will play a key role in the company’s overall business strategy and will focus on building an unparalleled end-to-end customer experience for Astute’s clients. 

“Today more than ever experience is the key differentiator for businesses. I’m excited and honored to move into the role of Chief Customer Experience Officer at such an exciting time for the company. Just as Astute is dedicated to empowering brands to have outstanding interactions with their consumers, we must keep the experiences we deliver to our customers as a core focus as we continue to grow our business.”  

Shellie Vornhagen, Chief Customer Experience Officer, Astute

After the events of 2020, Astute has seen a widening gap across all industries in customer expectations versus the experiences they are having with brands. There is a clear disparity between what people expect from their engagements with a brand versus what the brand is capable of delivering. As consumers demand more, the lines between customer care, customer experience and marketing have become increasingly blurred. 

Brands are searching for the most effective solutions to help close the gap in customer experience. Astute’s customer engagement platform is designed to do just that — giving brands the ability to delight customers across every touch point in the customer journey. 

“As we advance on our goal to be the go-to platform for Customer Experience, we need the right leaders in place to enable our ambitious growth efforts. Shellie and Zarnaz will both play a key role in ensuring that our customers and our customer’s customers remain priority number one. They are exceptional leaders who know how to engage customers and drive growth.” 

Mark Zablan, CEO, Astute

Socialbakers is an Astute Company.


About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and VK.com. Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

For more information, visit www.socialbakers.com.


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