Emplifi Community Corner: Social Media Marketing Resume Tips from 13 Experts

We asked social media marketers across various industries to share their top tips and advice to help you elevate your resume, or even to help you break into the world of social.

Community Corner: Social media marketing resume tips from 13 experts

Learn what prompts users to engage with user-generated content (UGC)

Emplifi Blog: What prompts users to engage with UGC content

User-generated content (UGC) helps you reach wider audiences, build relationships with your customers, and save time and money. Learn why people love it.

What prompts users to engage with UGC

Top image: How to build a buyer persona

The key to doing effective marketing is knowing your target audience. Check out our guide to building successful buyer personas.

Your client persona template: The complete guide

Instagram Reels blog header

Brands that embrace Instagram Reels are seeing tremendous benefits through customer engagement. We've got a look at the numbers to show how big the impact can be.

It pays to publish Instagram Reels

Top image: Q&A with Fab Giovanetti

Ensuring your social content is accessible is a big part of meeting your audience where they are. We talked to Fab Giovanetti about how she's helping to spread the word about the importance of this often-overlooked aspect of social media.

Q&A with Fab Giovanetti: Mastering accessibility in social media marketing

Top image: Community management tips

Social media community managers are at the core of your business success, helping cultivate customer relationships. Here’s what they need to succeed.

Social media manager tips: 8 pointers for better social community management

Benefits of Live Commerce

Customers are searching for memorable and engaging online shopping experiences, and brands are turning more and more to live commerce to make it happen. But the benefits of live commerce run even deeper.

8 unmistakable benefits of live commerce for you and your customers

An retail associate smiles while completing a sale.

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Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create authentic customer experiences. Let's explore how brand authenticity impacts customer experience across the buyer's journey.

What is brand authenticity, and why does it matter for customer experience?

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Find out how you can easily spot fake followers and work only with the authentic ones that will drive your business results.

Fake social media influencers: How to not get scammed

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The social media industry is growing - which means more jobs. See which positions you should be adding to your social media team to prepare for the future.

Fill in the Gaps With These Social Media Team Roles

Woman with prosthetic arm holds phone while shopping

Top image: How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it. We've got advice on how to ensure everyone has a satisfying experience on your site, and how live video can help you do it.

How live video impacts accessibility for customers with disabilities

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and livestreaming to drive revenue, enhance customer experience, and create impactful content in today's competitive online retail world.

How livestreaming can help brands and retailers optimize digital shelf space

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Find out how providing excellent social media customer service can help your brand. Connect with your audience the right way on social platforms.

How Providing Excellent Social Media Customer Service Helps Your Brand

Top image: Build relationships with social media influencers

Find and manage your social media influencers the right way. Read on for 7 quick tips for building relationships with social influencers that will last.

How to build relationships with social media influencers from the ground up

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

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Before jumping onto TikTok, marketers need to have a solid plan in place that should probably include partnering with influencers.

How to work with influencers on TikTok

Emplifi - Live Commerce Trends

Live commerce is booming, and it's only expected to keep growing worldwide in the years ahead. So, what trends are driving up this live commerce boom, and how can brands take advantage? Let's take a look.

4 live commerce trends you need to know to stay ahead of the curve

Livestream shopping

Livestream shopping is transforming online shopping and Ecommerce as we know it, and has especially picked up steam over the past couple of years. Here's a primer to bring you up to speed on live shopping, and why brands need to include it as part of their marketing mix.

The definitive guide to livestream shopping

Top image: Personalized marketing guide

Learn how you can personalize your social media marketing efforts from A to Z with this complete guide.

Personalized marketing on social media: The ultimate guide

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Don’t stress! Read our easy-to-follow social media audit guide complete with a free template!

How to perform a stress-free social media audit

Business impact of social media

It’s hard to imagine where brands would be without social media today... but it hasn't always been this way. To understand the business impact of social media today, we need to look back at how we got here in the first place.

The business impact of social media: Then and now

Emplifi - Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek at some of these insights — and download the full study for more!

What do social marketing leaders need to tackle their top challenges in 2023?

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Get ahead of the competition with this guide to everything you need to know about social media competitive analysis.

Your guide to social media competitive analysis

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Want to become an expert in social media definitions? Read our comprehensive glossary full of the most important social media marketing terms.

The ultimate glossary of social media marketing terms and definitions

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If a decade ago it was all about SEO, today it's SMO. Learn how you can optimize your social media marketing.

Social Media Optimization: 5 Strategy Tips to Follow

Emplifi Blog - The evolving role of technology in delivering great results

Emplifi Social Media Superstars Series Part 1: Get the latest perspectives from your peers on technology’s impact on social media results.

The evolving role of technology in delivering great results

MIGRATE -- Customer Experience on Social

Whether positive or negative, many customers use social media to express their feedback. It’s important that businesses use this to their advantage.

Why customer experience on social media Is important

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Digital marketing has changed the game. Before you post - you need to know who you are talking to. And what better way than to create a social persona!

Why the Buyer Persona Is Even More Important on Social Media

Word of mouth marketing

Take advantage of the referral chain created by word of mouth marketing to bring in abundant leads and improve your brand's conversions. 

How brands can harness word of mouth marketing

MIGRATE -- Social Media Content Strategy

Read our guide and find out how to create and develop an effective social media content strategy for your business.

Effective social media content strategy for business

How to Grow your Social Media Career

We were recently joined by Matt Navarra, one of the most in-demand social media consultants and founder of the critically-acclaimed "Geekout" newsletter, for an unforgettable webinar jam-packed with insights and advice on how to grow your social media career. Check out our recap here.

[Webinar recap] How to grow your social media career

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How to create customer journey maps in 7 steps

Are you on the path to social commerce success? Infographic

As brands continue to realize the value of social commerce, some may face challenges along the way - but these challenges can also point to new opportunities. So, what are these challenges, and what can your brand to do ensure long-term social commerce success? Learn more in our latest infographic.

[Infographic] Is your brand on the path to social commerce success?

Social Media Marketing Manager blog

How did social media managers become the MVPs that they are today? We take a deeper look, and examine where the role is headed in the future.

From "nice-to-have" to MVP: How the social media manager role has evolved

Emplifi customer expectations us vs uk

Customer expectations are always evolving. What do they look today? Based on a recent Emplifi report, here's a look at 3 key expectations brands must know.

3 eye-opening customer expectations you need to know in 2022

Customer lifecycle

The six stages of the customer lifecycle represent the journey a customer takes to move from awareness to advocacy.

What are the stages of the customer lifecycle?

improve escalation

When customers are unable to resolve issues on their own, or are being handed off to another team, their frustration levels often increase. Learn the most important factors for your escalation strategy and how to improve to ensure you can delight your customers during these scenarios.

How to improve escalation (and delight your customers)

SMS CX

Much has been written about using messaging channels like SMS for marketing communication purposes, but texting for customer service is a different animal. Here's why, how, and when to use SMS for customer service.

Using SMS for customer service: Why, how, and when

contact center

Which framework makes the most sense for setting up and operating your contact center?

4 contact center models that will make your life easier

woman standing on pillars taking selfie

Learn more about the current and future state of social commerce, and one key thing that brands must do to help ensure sustained success for their social commerce efforts.

Social commerce is gaining steam, but a key disconnect exists (Infographic)

Conversational Commerce

Conversational commerce is a key part of the present and future of Ecommerce, and becoming a competitive advantage for brands that are able to best implement it across the customer journey.

How conversational commerce solves today's CX and Ecommerce challenges

Person holding out car keys as part of the car buying customer journey

Research shows the importance of great CX along the car buying customer journey. Here’s a quick look at some of it.

16 must-know stats and quotes on the car buying customer journey

Q3 2021 Social Media and CX Trends Report

How much has global ad spend increased since 2020? What type of post drives 3x more engagement on Facebook than all others? Are brands' responding to Facebook comments quicker than they were last year? These are the insights marketers need to know today.

The state of social media and CX: Key insights from Q3 2021

Emplifi Summit 2021 Event Mark

Emplifi Summit '21 brought together innovators and luminaries to shine a light on the future of CX, marketing, social commerce, and customer care. Check out our full recap of the event here.

The Infinite Experience: A recap of Emplifi Summit '21

Emplifi Summit The Infinite Experience

The Future Is Infinite

women riding bicycle

If you're not engaging consumers, you have very little hope of turning them into loyal customers. So, what makes for successful consumer engagement? 

What is consumer engagement really all about?

Online seller

Social commerce has many moving parts, and effective campaigns require detailed attention to every aspect of shoppers’ experiences. Make sure to follow these ten tips for social commerce success.

10 essential tips for effective social commerce campaigns

Getting ready for Emplifi Summit 21

You're invited to the first-ever Emplifi Summit

microphone on stage

CX conferences and events offer a treasure trove of insights to help you modernize your CX programs, and learn new ways to connect with your customers. Here are five you can't miss.

Clear your calendar for these 5 customer experience events

team closing customer experience gap

In just a few years, the need for marketers who can truly understand brand experiences from the point of view of their customers has grown immensely. So, what does this move actually mean for your business?

Customer experience management: How to close the expectation gap

happy customer service agent with headphones looking at laptop

As a customer service leader, you must keep staff motivated and engaged while managing costs and running an efficient ship. So, how can you strike this balance while also addressing the everyday challenges of customer service representatives?

5 key challenges facing customer service leaders today

man shopping from home on mobile phone

As consumers, online shopping allows us to shop more efficiently. But let's face it, it's not very fun. Social Commerce is changing all that by putting fun back into the shopping experience, but virtually. How can you ready your brand for social commerce?

The future of shopping is social commerce

call center

Are you frequently asking yourself, "How to improve my Average Handle Time?". If so, follow these six steps to help you lower AHT while still ensuring high-quality customer service.

Improve average handle time in the contact center: A 6-point action plan

business woman in city

With continuous research showing the impact of customer experience (CX) on the bottom line, over 90% of enterprises now employ a Chief Customer Officer (CCO). But what exactly do they do?

The Chief Customer Officer: 6 things you need to know about this CX champion

Embrace

The time has come for next best action to have its moment in the spotlight, and here's why.

Why it’s time for customer service to embrace next best action

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Engaging with people with the right content at the right time in the customer journey is key to a seamless CX. Get the latest insights and data in paid and organic social media to power your efforts, and deliver stellar CX to your audiences.

The state of social media and CX: Key insights from Q2 2021

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What you need to know about causation and correlation, including key differences and examples of both.

Correlation vs causation: What's the difference?

teen on skateboard green background

Take a closer look at the top trends and predictions for CX, customer care, and customer intelligence.

The customer experience in 2021: Top 10 trends you need to know

woman smiling looking up

A recent Emplifi report dives into just how high people's expectations of their customer service experiences today - and how much one bad experience could have on brand loyalty. Here's a preview of the report.

What do people expect from their customer service experiences today?

The three R’s of YouTube-fueled growth

Emplifi was recently joined by Matthew Snead (NBC Universal), Tom McGirr (The Wild), and Paola Marinone (BuzzMyVideos) to discuss how brands can get the most from their efforts on YouTube. Here are just some of the key insights from our webinar.

[Webinar recap] The three R’s of YouTube-fueled growth: Reach, retention, and revenue

Conversational Commerce + Social Media ROI

Conversational commerce can help brands deliver the interactive, personalized experiences that today’s consumers expect from their social media experiences across the entire customer journey. See how.

8 ways conversational commerce boosts your social media ROI

Emplifi Q&A with Mari Smith

What does the future have in store for social media? What is the potential of the metaverse for brands? Often referred to as the Queen of Facebook, renowned Facebook Marketing Expert Mari Smith answers some of the top questions social media managers face today.

Q&A with Mari Smith: 6 answers to today’s burning social media questions

Emplifi - 1 going on 28

It's been 1 year since three leading brands with decades of expertise in social media marketing, e-commerce, and customer experience came together as Emplifi. Celebrate with us by taking a look back at some of our favorite achievements, and see what's to come.

Emplifi is now 1 (going on 28)

Stacy Oularis

See what Stacy (Social Media Community Manager at ANZ) believes are the key skills any social media professional needs to succeed, how people can bounce back after a rough patch in their social media careers, and how you can create effective visual experiences on social media.

Social media superstar profile: Stacy Oularis

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Discover 10 effective ways to beat the Facebook News Feed algorithm and improve your organic reach!

How to boost your Facebook organic reach: 10 powerful ways

MIGRATE -- Covid Education

Discover how education has transformed to accommodate online classrooms and embrace a digital education.

Impact of Coronavirus on Education

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Facebook introduced hashtags nearly a decade ago, but are they still relevant today? Can you get more visibility or reach the right people using hashtags on Facebook? Here’s everything you need to know.

Everything you need to know about #hashtags on Facebook

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Get some ideas of your own or just sit back and enjoy these posts from 10 brands who are in on the joke

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