December 2017 Social Marketing Report Australia

Social Marketing Report

Australia

December 2017

Check out the December 2017 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Samsung, growth rates and this month's top social media content by Showpo, Netflix ANZ or Nissan Australia !

Social Media Statistics for the top 20 brands in Australia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 883 585 /

  • 121 275 /

  • 39 640 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 42 /

  • 90 /

  • 20 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 42 366 /

  • 5 846 /

  • 2 395 /

Average Response Rate

Response Rate / Relative Growth
  • 83 % /

  • 24 % /

Interaction types on Facebook

Reactions
73 %
Comments
16 %
Shares
11 %

Facebook Post Types

Video
59 %
Photo
33 %
Link
7 %
Status
0 %
Other
0 %

Interaction types on Twitter

Likes
74 %
Retweets
20 %
Replies
5 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Australia

Would you like to know more? No problem!

Unlock

Fastest-Growing Facebook Pages in Australia

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 34 865 593
Retail
Sum of Fans 30 156 483
Services
Sum of Fans 22 714 447
Fashion
Sum of Fans 19 987 938
Fmcg Food
Sum of Fans 18 735 461
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Australia Facebook Posts in December 2017

Twitter stats for December 2017 in Australia

Would you like to know more? No problem!

Unlock

Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Australia Twitter Posts in December 2017

YouTube stats in December 2017 in Australia

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Would you like to know more? No problem!

Unlock

Fastest-Growing YouTube Channels in Australia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Australia YouTube Videos in December 2017

  • 1
    PAGE_NAME

    Nissan Australia

    shared Video

    1st December, 2017

    2017 Nissan clearance is now on

    The 2017 Nissan clearance is now on. Head into your local…

    most engaging photo
    • Total Interactions1 314

      • 650

      • Dislikes599

      • Comments65

    • 104.15 

    • Views912 459

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st December, 2017 to 31st December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.