November 2019 Social Marketing Report Australia

Social Marketing Report


November 2019


Check out the November 2019 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Rebel Sport, growth rates and this month's top social media content by Culture Kings or NRMA Insurance !

Social Media Statistics for the top 20 brands in Australia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 457 334 /

  • 151 614 /

  • 120 540 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 62 /

  • 107 /

  • 10 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 54 452 /

  • 6 984 /

  • 4 528 /

Average Response Rate

Response Rate / Relative Growth
  • 50 % /

  • 23 % /

Interaction types on Twitter

78 %
12 %
10 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for November 2019 in Australia

Would you like to know more? No problem!


Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 34 172 604
Sum of Fans 32 954 430
Sum of Fans 24 553 376
Sum of Fans 20 640 159
Fmcg Food
Sum of Fans 12 061 097
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top Australia Facebook Posts in November 2019

Twitter stats for November 2019 in Australia

Would you like to know more? No problem!


Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Australia Twitter Posts in November 2019

YouTube stats in November 2019 in Australia

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Would you like to know more? No problem!


Fastest-Growing YouTube Channels in Australia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in November 2019

Data Range: 31st October, 2019 to 29th November, 2019

Copyright Socialbakers, © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

Enterprise, Mid-Market, and Overall Leaders.
Best Return of Investment, Easiest to do business with and Easiest Setup
& Admin awards. Across the categories of Social Media Suites, Analytics,
Management and Monitoring and also Influencer Marketing.

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews

Top 20 Most Popular Social
Media Marketing Software



Your custom platform benchmark report is a click away!

By clicking the “Download Benchmark” button, you hereby acknowledge that we, Socialbakers a.s., will process your personal information in accordance with our Privacy Policy.