October 2019 Social Marketing Report Australia

Social Marketing Report


October 2019


Check out the October 2019 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like MECCA, growth rates and this month's top social media content by BoozeBud, Netflix ANZ or Hyundai Australia !

Social Media Statistics for the top 20 brands in Australia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 760 659 /

  • 151 418 /

  • 116 475 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 135 /

  • 125 /

  • 8 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 93 507 /

  • 10 823 /

  • 4 527 /

Average Response Rate

Response Rate / Relative Growth
  • 61 % /

  • 40 % /

Interaction types on Twitter

77 %
13 %
10 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for October 2019 in Australia

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 34 001 151
Sum of Fans 32 570 955
Sum of Fans 24 491 672
Sum of Fans 20 677 274
Fmcg Food
Sum of Fans 12 008 759
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top Australia Facebook Posts in October 2019

Twitter stats for October 2019 in Australia

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Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Australia Twitter Posts in October 2019

YouTube stats in October 2019 in Australia

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Australia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in October 2019

Top Australia YouTube Videos in October 2019

  • 1

    Hyundai Australia

    shared Video

    17th October, 2019

    Hyundai iMax N 'Drift Bus'

    *Filmed on a track under controlled conditions. "Introducing…

    most engaging photo
    • Total Interactions19 635

      • 19 175

      • Dislikes460

      • Comments0

    • 532.11 

    • Views771 497

  • 2
  • 3

Data Range: 30th September, 2019 to 30th October, 2019

Copyright Socialbakers, www.socialbakers.com © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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