January 2020 Social Marketing Report Australia

Social Marketing Report


January 2020


Check out the January 2020 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Netflix, growth rates and this month's top social media content by Netflix, Netflix ANZ or PlayStation Australia !

Social Media Statistics for the top 20 brands in Australia

Average Response Rate

Response Rate / Relative Growth
  • 70 % /

  • 24 % /

Interaction types on Twitter

78 %
19 %
3 %

Facebook stats for January 2020 in Australia

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 282 134 170
Sum of Fans 199 625 655
Sum of Fans 198 536 192
Sum of Fans 193 694 737
Retail Food
Sum of Fans 188 686 558
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top Australia Facebook Posts in January 2020

Twitter stats for January 2020 in Australia

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Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Australia Twitter Posts in January 2020

YouTube stats in January 2020 in Australia

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2020

Top Australia YouTube Videos in January 2020

  • 1

    PlayStation Australia

    shared Video

    15th January, 2020

    Resident Evil 3 | Nemesis Trailer | PS4

    "STARRRRSSSSS…" Get to know more about the heroes, villains and…

    most engaging photo
    • Total Interactions15 613

      • 14 426

      • Dislikes298

      • Comments889

    • 169.34 

    • Views433 305

  • 2
  • 3

Data Range: 31st December, 2019 to 30th January, 2020

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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