Social Marketing Report
Australia
October 2020
Social Media Reports
October 2020 Social Marketing Report Australia
ShareCheck out the October 2020 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Netflix, growth rates and this month's top social media content by Netflix or PlayStationAU !
Social Media Statistics for the top 20 brands in Australia
Interaction types on Twitter
|
Likes
|
83 % |
|
Retweets
|
13 % |
|
Replies
|
4 % |
Facebook stats for October 2020 in
Australia
Top 5 Facebook Brands by No. of Interactions
Total Number of Interactions
-
Netflix
1 862 383
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Top 5 Industries on Facebook
Retail
Sum of Fans
Sum of Fans
36 563 171
Ecommerce
Sum of Fans
32 618 317
Services
Sum of Fans
25 343 688
Fashion
Sum of Fans
22 110 315
Fmcg Food
Sum of Fans
12 594 199
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count
Top Australia Facebook Posts in
October 2020
-
1
Emily in Paris has very handsome French men telling Americans…
-
Total Interactions310 481
Reactions265 758
Comments15 797
28 926
-
2
-
3
Twitter stats for October 2020 in
Australia
Top 5 Twitter Brands by No. of Followers
Total Number of Followers
-
Qantas
501 676
Top 5 Twitter Brands by No. of Interactions
Total Number of Interactions
-
PlayStationAU
68 787
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Fastest-Growing Twitter Profiles in Australia
Top 5 Brands on Twitter by Average Post Interactions per 1k Fans
Top Australia Twitter Posts in
October 2020
-
1
How it started. How it’s going. https://t.co/vMGcrLXYSt
-
Total Interactions44 212
Likes38 544
Replies238
5 430
-
Interaction per 1k Fans603.89
-
2
-
3
YouTube stats in October 2020 in
Australia
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Top 5 Brands on YouTube by Average Interaction per 1k Fans in
October 2020
Data Range: 30th September, 2020
to 30th October, 2020
Copyright Socialbakers, www.socialbakers.com © 2020
Australia Report Archive
Glossary & Metrics Overview
-
Total Fans
The sum of all Fans of a particular Facebook Page
-
Total Followers
The sum of all Twitter Followers for a monitored profile
-
Total Subscribers
The sum of all Twitter Followers for a monitored profile
-
Admin Posts
The number of posts made by a profile during a selected time range
-
Socially Devoted
The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter
-
Response
Time
The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range
-
Response
Rate
The percentage of user Posts (or questions) the monitored Page responded to during a selected time range
-
AMIQ
The total number of questions answered minus total ignored questions to the brand.
-
Interactions
Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc
-
Interactions per 1k Fans
Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.
Top 5 Facebook Brands by No. of Interactions
Total Number of Interactions-
Netflix
1 862 383
Would you like to know more? No problem!
Top 5 Industries on Facebook
|
Retail
|
|
Sum of Fans
Sum of Fans
36 563 171
|
|
Ecommerce
|
|
Sum of Fans
32 618 317
|
|
Services
|
|
Sum of Fans
25 343 688
|
|
Fashion
|
|
Sum of Fans
22 110 315
|
|
Fmcg Food
|
|
Sum of Fans
12 594 199
|
-
1 Emily in Paris has very handsome French men telling Americans…
-
Total Interactions310 481
Reactions265 758
Comments15 797
28 926
-
- 2
- 3
Top 5 Twitter Brands by No. of Followers
Total Number of Followers-
Qantas
501 676
Top 5 Twitter Brands by No. of Interactions
Total Number of Interactions-
PlayStationAU
68 787
Would you like to know more? No problem!
-
1 How it started. How it’s going. https://t.co/vMGcrLXYSt
-
Total Interactions44 212
Likes38 544
Replies238
5 430
-
Interaction per 1k Fans603.89
-
- 2
- 3
Would you like to know more? No problem!
Data Range: 30th September, 2020 to 30th October, 2020
Copyright Socialbakers, www.socialbakers.com © 2020
Australia Report Archive
Total Fans
The sum of all Fans of a particular Facebook Page
Total Followers
The sum of all Twitter Followers for a monitored profile
Total Subscribers
The sum of all Twitter Followers for a monitored profile
Admin Posts
The number of posts made by a profile during a selected time range
Socially Devoted
The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter
Response
Time
The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range
Response
Rate
The percentage of user Posts (or questions) the monitored Page responded to during a selected time range
AMIQ
The total number of questions answered minus total ignored questions to the brand.
Interactions
Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc
Interactions per 1k Fans
Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.
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