Social Marketing Report
Australia
January 2021
Social Media Reports
January 2021 Social Marketing Report Australia
ShareCheck out the January 2021 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see growth rates and this month's top social media content !
Social Media Statistics for the top 20 brands in Australia
Interaction types on Twitter
|
Likes
|
84 % |
|
Replies
|
10 % |
|
Retweets
|
5 % |
Facebook stats for January 2021 in
Australia
Top 5 Facebook Brands by No. of Interactions
Total Number of Interactions
-
Netflix
1 629 737
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Twitter stats for January 2021 in
Australia
Top 5 Twitter Brands by No. of Followers
Total Number of Followers
-
Qantas
501 867
Top 5 Twitter Brands by No. of Interactions
Total Number of Interactions
-
Sportsbet.com.au
30 426
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Fastest-Growing Twitter Profiles in Australia
-
Team Cherry
+6 673 Followers
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YouTube stats in January 2021 in
Australia
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Top 5 Brands on YouTube by Average Interaction per 1k Fans in
January 2021
Data Range: 31st December, 2020
to 30th January, 2021
Copyright Socialbakers, www.socialbakers.com © 2021
Glossary & Metrics Overview
-
Total Fans
The sum of all Fans of a particular Facebook Page
-
Total Followers
The sum of all Twitter Followers for a monitored profile
-
Total Subscribers
The sum of all Twitter Followers for a monitored profile
-
Admin Posts
The number of posts made by a profile during a selected time range
-
Socially Devoted
The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter
-
Response
Time
The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range
-
Response
Rate
The percentage of user Posts (or questions) the monitored Page responded to during a selected time range
-
AMIQ
The total number of questions answered minus total ignored questions to the brand.
-
Interactions
Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc
-
Interactions per 1k Fans
Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.
Top 5 Facebook Brands by No. of Interactions
Total Number of Interactions-
Netflix
1 629 737
Would you like to know more? No problem!
Top 5 Twitter Brands by No. of Followers
Total Number of Followers-
Qantas
501 867
Top 5 Twitter Brands by No. of Interactions
Total Number of Interactions-
Sportsbet.com.au
30 426
Would you like to know more? No problem!
Team Cherry
+6 673 FollowersWould you like to know more? No problem!
Data Range: 31st December, 2020 to 30th January, 2021
Copyright Socialbakers, www.socialbakers.com © 2021
Total Fans
The sum of all Fans of a particular Facebook Page
Total Followers
The sum of all Twitter Followers for a monitored profile
Total Subscribers
The sum of all Twitter Followers for a monitored profile
Admin Posts
The number of posts made by a profile during a selected time range
Socially Devoted
The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter
Response
Time
The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range
Response
Rate
The percentage of user Posts (or questions) the monitored Page responded to during a selected time range
AMIQ
The total number of questions answered minus total ignored questions to the brand.
Interactions
Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc
Interactions per 1k Fans
Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.
