December 2017 Social Marketing Report Austria

Social Marketing Report

Austria

December 2017

Check out the December 2017 social media report for Austria! It has key social media marketing information for anyone doing business in Austria. You can see Top Facebook brands like HOFER Österreich, growth rates and this month's top social media content by HOFER Österreich, NetflixDE or Netflix Deutschland, Österreich und Schweiz !

Social Media Statistics for the top 20 brands in Austria

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 351 641 /

  • 47 285 /

  • 3 658 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 108 /

  • 42 /

  • 3 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 58 235 /

  • 6 144 /

  • 141 /

Average Response Rate

Response Rate / Relative Growth
  • 88 % /

  • 28 % /

Interaction types on Facebook

Reactions
76 %
Comments
15 %
Shares
10 %

Facebook Post Types

Photo
59 %
Video
26 %
Link
14 %
Status
1 %
Other
0 %

Interaction types on Twitter

Likes
86 %
Retweets
11 %
Replies
3 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Austria

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Fastest-Growing Facebook Pages in Austria

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Electronics
Sum of Fans
Sum of Fans 1 491 077
Retail
Sum of Fans 1 382 602
Auto
Sum of Fans 978 862
Fmcg Food
Sum of Fans 663 346
Fashion
Sum of Fans 637 535
Data is from the total number of Local Fans for the largest 200 pages in Austria by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Austria Facebook Posts in December 2017

Twitter stats for December 2017 in Austria

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Fastest-Growing Twitter Profiles in Austria

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Austria Twitter Posts in December 2017

YouTube stats in December 2017 in Austria

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Austria

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Austria YouTube Videos in December 2017

Data Range: 1st December, 2017 to 31st December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.