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Social Media Reports

February 2021 Social Marketing Report Austria

Social Marketing Report

Austria

February 2021

Socialbakers

Check out the February 2021 social media report for Austria! It has key social media marketing information for anyone doing business in Austria. You can see growth rates and this month's top social media content by Music Traveler, KTM Factory Racing or Netflix Deutschland, Österreich und Schweiz !

Social Media Statistics for the top 20 brands in Austria

Average Response Rate

Response Rate / Relative Growth
  • 37 % /

  • 13 % /

Interaction types on Twitter

Likes
79 %
Retweets
11 %
Replies
11 %

Facebook stats for February 2021 in Austria

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 8 650 512
Services
Sum of Fans 3 481 269
Fmcg Food
Sum of Fans 2 995 319
Ecommerce
Sum of Fans 2 705 714
Fashion
Sum of Fans 2 522 391
Data is from the total number of Local Fans for the largest 200 pages in Austria by Fan count

Top Austria Facebook Posts in February 2021

Twitter stats for February 2021 in Austria

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Fastest-Growing Twitter Profiles in Austria

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Austria Twitter Posts in February 2021

YouTube stats in February 2021 in Austria

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in February 2021

Top Austria YouTube Videos in February 2021

Data Range: 31st January, 2021 to 27th February, 2021

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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