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Social Media Reports

January 2021 Social Marketing Report Austria

Social Marketing Report

Austria

January 2021

Socialbakers

Check out the January 2021 social media report for Austria! It has key social media marketing information for anyone doing business in Austria. You can see growth rates and this month's top social media content by Music Traveler or Netflix Deutschland, Österreich und Schweiz !

Social Media Statistics for the top 20 brands in Austria

Average Response Rate

Response Rate / Relative Growth
  • 26 % /

  • 14 % /

Interaction types on Twitter

Likes
76 %
Replies
15 %
Retweets
8 %

Facebook stats for January 2021 in Austria

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 8 605 984
Services
Sum of Fans 3 493 314
Fmcg Food
Sum of Fans 2 994 847
Ecommerce
Sum of Fans 2 709 679
Fashion
Sum of Fans 2 522 983
Data is from the total number of Local Fans for the largest 200 pages in Austria by Fan count

Top Austria Facebook Posts in January 2021

Twitter stats for January 2021 in Austria

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Fastest-Growing Twitter Profiles in Austria

YouTube stats in January 2021 in Austria

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2021

Top Austria YouTube Videos in January 2021

  • 1

    To All The Boys: Always and Forever | Offizieller Trailer |…

    Lara Jean Covey bereitet sich auf das Ende der Schulzeit und den…

    most engaging photo
    • Total Interactions10 539

      • 10 251

      • Dislikes88

      • Comments200

    • 14.3 

    • Views341 138

  • 2
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  • 3
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Data Range: 31st December, 2020 to 30th January, 2021

Copyright Socialbakers, www.socialbakers.com © 2021

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.