October 2019 Social Marketing Report Brazil

Social Marketing Report


October 2019


Check out the October 2019 social media report for Brazil! It has key social media marketing information for anyone doing business in Brazil. You can see Top Facebook brands like Magazine Luiza, growth rates and this month's top social media content by Casas Bahia, Netflix Brasil or TIM !

Social Media Statistics for the top 20 brands in Brazil

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 10 023 338 /

  • 1 347 728 /

  • 1 743 250 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 80 /

  • 61 /

  • 23 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 170 461 /

  • 101 723 /

  • 105 809 /

Average Response Rate

Response Rate / Relative Growth
  • 68 % /

  • 30 % /

Interaction types on Twitter

85 %
11 %
4 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for October 2019 in Brazil

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 283 200 122
Sum of Fans 224 036 342
Sum of Fans 214 460 200
Sum of Fans 176 689 569
Fmcg Food
Sum of Fans 171 805 465
Data is from the total number of Local Fans for the largest 200 pages in Brazil by Fan count

Top Brazil Facebook Posts in October 2019

Twitter stats for October 2019 in Brazil

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Fastest-Growing Twitter Profiles in Brazil

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Brazil Twitter Posts in October 2019

YouTube stats in October 2019 in Brazil

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Brazil

Top 5 Brands on YouTube by Average Interaction per 1k Fans in October 2019

Top Brazil YouTube Videos in October 2019

  • 1


    shared Video

    22nd October, 2019

    TIM Chip TOP | Festa TOP

    Só com o #TIMChipTOP, você participa da Festa na Internet com…

    most engaging photo
    • Total Interactions84 186

      • 51 921

      • Dislikes27 967

      • Comments4 298

    • 115.96 

    • Views19 087 052

  • 2
  • 3

Data Range: 30th September, 2019 to 30th October, 2019

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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