January 2020 Social Marketing Report Brazil

Social Marketing Report


January 2020


Check out the January 2020 social media report for Brazil! It has key social media marketing information for anyone doing business in Brazil. You can see Top Facebook brands like Magazine Luiza, growth rates and this month's top social media content by Timokids Brasil, Burger King Brasil or Netflix Brasil !

Social Media Statistics for the top 20 brands in Brazil

Average Response Rate

Response Rate / Relative Growth
  • 75 % /

  • 24 % /

Interaction types on Twitter

87 %
9 %
4 %

Facebook stats for January 2020 in Brazil

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 375 748 690
Fmcg Food
Sum of Fans 375 532 031
Sum of Fans 360 242 752
Sum of Fans 358 571 641
Sum of Fans 344 417 318
Data is from the total number of Local Fans for the largest 200 pages in Brazil by Fan count

Top Brazil Facebook Posts in January 2020

Twitter stats for January 2020 in Brazil

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Fastest-Growing Twitter Profiles in Brazil

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Brazil Twitter Posts in January 2020

YouTube stats in January 2020 in Brazil

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2020

Top Brazil YouTube Videos in January 2020

  • 1

    Netflix Brasil

    shared Video

    23rd January, 2020

    Felipe Neto invadiu Moordale pra distribuir umas HQs de Sex…

    Tá faltando #SexEducation? Perai que vou desenhar pra vocês. …

    most engaging photo
    • Total Interactions133 191

      • 119 852

      • Dislikes7 978

      • Comments5 361

    • 21.7 

    • Views1 137 968

  • 2
  • 3

Data Range: 31st December, 2019 to 30th January, 2020

Copyright Socialbakers, www.socialbakers.com © 2020

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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