January 2020 Social Marketing Report Bulgaria

Social Marketing Report


January 2020


Check out the January 2020 social media report for Bulgaria! It has key social media marketing information for anyone doing business in Bulgaria. You can see Top Facebook brands like Естетико, growth rates and this month's top social media content by ASICS, Telenor Bulgaria or Avon Bulgaria !

Social Media Statistics for the top 20 brands in Bulgaria

Average Response Rate

Response Rate / Relative Growth
  • 60 % /

  • 35 % /

Interaction types on Twitter

59 %
29 %
12 %

Facebook stats for January 2020 in Bulgaria

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 166 920 460
Sum of Fans 105 742 463
Retail Food
Sum of Fans 97 165 011
Sum of Fans 73 155 005
Fmcg Food
Sum of Fans 67 872 592
Data is from the total number of Local Fans for the largest 200 pages in Bulgaria by Fan count

Top Bulgaria Facebook Posts in January 2020

Twitter stats for January 2020 in Bulgaria

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Fastest-Growing Twitter Profiles in Bulgaria

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Bulgaria Twitter Posts in January 2020

YouTube stats in January 2020 in Bulgaria

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2020

Top Bulgaria YouTube Videos in January 2020

  • 1

    Avon Bulgaria

    shared Video

    27th January, 2020

    7-дневно предизвикателство с Anew L4 и Жени Джеферович.

    Предизвикваме те в продължение на 7 дни да следваш нашата…

    most engaging photo
    • Total Interactions158

      • 152

      • Dislikes0

      • Comments6

    • 32.54 

    • Views4 456

  • 2
  • 3

Data Range: 31st December, 2019 to 30th January, 2020

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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