May 2018 Social Marketing Report Canada

Social Marketing Report


May 2018


Check out the May 2018 social media report for Canada! It has key social media marketing information for anyone doing business in Canada. You can see Top Facebook brands like Rosegal, growth rates and this month's top social media content by Netflix, dbrand or WestJet !

Social Media Statistics for the top 20 brands in Canada

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 683 132 /

  • 573 659 /

  • 137 254 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 167 /

  • 139 /

  • 8 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 7 689 /

  • 33 814 /

  • 3 770 /

Average Response Rate

Response Rate / Relative Growth
  • 54 % /

  • 18 % /

Interaction types on Twitter

82 %
14 %
4 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for May 2018 in Canada

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 22 924 420
Fmcg Food
Sum of Fans 12 732 703
Sum of Fans 12 677 266
Sum of Fans 12 379 035
Sum of Fans 10 973 479
Data is from the total number of Local Fans for the largest 200 pages in Canada by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Canada Facebook Posts in May 2018

Twitter stats for May 2018 in Canada

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Fastest-Growing Twitter Profiles in Canada

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Canada Twitter Posts in May 2018

YouTube stats in May 2018 in Canada

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Canada

Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2018

Top Canada YouTube Videos in May 2018

  • 1


    shared Video

    8th May, 2018

    WestJet 787-9 Dreamliner

    It's the dawn of a new chapter in our evolution. The #WestJet787…

    most engaging photo
    • Total Interactions2 523

      • 2 042

      • Dislikes81

      • Comments400

    • 38.16 

    • Views160 718

  • 2
  • 3

Data Range: 30th April, 2018 to 30th May, 2018

Copyright Socialbakers, © 2018

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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