October 2019 Social Marketing Report Canada

Social Marketing Report


October 2019


Check out the October 2019 social media report for Canada! It has key social media marketing information for anyone doing business in Canada. You can see Top Facebook brands like Nutella, growth rates and this month's top social media content by Pratt & Whitney Canada, Champs Sports or Air Canada !

Social Media Statistics for the top 20 brands in Canada

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 708 245 /

  • 554 339 /

  • 388 855 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 50 /

  • 30 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 3 851 /

  • 6 640 /

  • 6 948 /

Average Response Rate

Response Rate / Relative Growth
  • 37 % /

  • 27 % /

Interaction types on Twitter

77 %
13 %
11 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for October 2019 in Canada

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 24 053 153
Sum of Fans 19 991 815
Fmcg Food
Sum of Fans 14 436 379
Sum of Fans 13 470 919
Sum of Fans 12 489 050
Data is from the total number of Local Fans for the largest 200 pages in Canada by Fan count

Top Canada Facebook Posts in October 2019

Twitter stats for October 2019 in Canada

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Fastest-Growing Twitter Profiles in Canada

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Canada Twitter Posts in October 2019

YouTube stats in October 2019 in Canada

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Canada

Top 5 Brands on YouTube by Average Interaction per 1k Fans in October 2019

Top Canada YouTube Videos in October 2019

  • 1

    Air Canada

    shared Video

    7th October, 2019

    Air Canada: Travel Like a Canadian

    Canadians are some of the most courteous and loved travellers.…

    most engaging photo
    • Total Interactions45 151

      • 42 609

      • Dislikes726

      • Comments1 816

    • 1806.04 

    • Views4 367 196

  • 2
  • 3

Data Range: 30th September, 2019 to 30th October, 2019

Copyright Socialbakers, www.socialbakers.com © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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