December 2017 Social Marketing Report Chile

Social Marketing Report

Chile

December 2017

Socialbakers

Check out the December 2017 social media report for Chile! It has key social media marketing information for anyone doing business in Chile. You can see Top Facebook brands like Airbnb, growth rates and this month's top social media content by WOM, Samsung Chile or Itaú Chile !

Social Media Statistics for the top 20 brands in Chile

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 315 907 /

  • 235 858 /

  • 64 808 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 73 /

  • 338 /

  • 7 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 69 159 /

  • 2 156 /

  • 5 112 /

Average Response Rate

Response Rate / Relative Growth
  • 73 % /

  • 34 % /

Interaction types on Twitter

Likes
47 %
Replies
32 %
Retweets
22 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Chile

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 6 902 844
Fmcg Food
Sum of Fans 4 507 233
Alcohol
Sum of Fans 3 318 005
Auto
Sum of Fans 3 288 858
Fashion
Sum of Fans 3 016 690
Data is from the total number of Local Fans for the largest 200 pages in Chile by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Chile Facebook Posts in December 2017

Twitter stats for December 2017 in Chile

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Fastest-Growing Twitter Profiles in Chile

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Chile Twitter Posts in December 2017

YouTube stats in December 2017 in Chile

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Chile

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Chile YouTube Videos in December 2017

  • 1
    PAGE_NAME

    Itaú Chile

    shared Video

    14th December, 2017

    Itaú - Feliz 2018

    Este 2018 escucha la voz de tu sueño y hazlo real.

    most engaging photo
    • Total Interactions9 970

      • 5 038

      • Dislikes4 559

      • Comments373

    • 1865.99 

    • Views2 749 612

  • 2
    Unlock
  • 3
    Unlock

Data Range: 30th November, 2017 to 30th December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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