January 2020 Social Marketing Report Colombia

Social Marketing Report


January 2020


Check out the January 2020 social media report for Colombia! It has key social media marketing information for anyone doing business in Colombia. You can see Top Facebook brands like Amazon Prime Video, growth rates and this month's top social media content by Netflix, Uber Colombia or Repsol !

Social Media Statistics for the top 20 brands in Colombia

Average Response Rate

Response Rate / Relative Growth
  • 26 % /

  • 16 % /

Interaction types on Twitter

72 %
14 %
14 %

Facebook stats for January 2020 in Colombia

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 308 578 485
Sum of Fans 189 516 507
Sum of Fans 127 932 994
Fmcg Food
Sum of Fans 105 850 404
Sum of Fans 104 639 373
Data is from the total number of Local Fans for the largest 200 pages in Colombia by Fan count

Top Colombia Facebook Posts in January 2020

Twitter stats for January 2020 in Colombia

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Fastest-Growing Twitter Profiles in Colombia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Colombia Twitter Posts in January 2020

YouTube stats in January 2020 in Colombia

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2020

Top Colombia YouTube Videos in January 2020

  • 1


    shared Video

    27th January, 2020

    El futuro no se detiene, nosotros tampoco

    En #Repsol trabajamos para darte la energía que necesitas: para…

    most engaging photo
    • Total Interactions1 214

      • 939

      • Dislikes83

      • Comments192

    • 118.78 

    • Views390 835

  • 2
  • 3

Data Range: 31st December, 2019 to 30th January, 2020

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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