November 2016 Social Marketing Report Germany

Social Marketing Report

Germany

November 2016

Socialbakers

Check out the November 2016 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Coca-Cola, growth rates and this month's top social media content by EDEKA or NetflixDE !

Social Media Statistics for the top 20 brands in Germany

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 346 777 /

  • 87 142 /

  • 87 783 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 127 /

  • 75 /

  • 15 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 505 328 /

  • 4 343 /

  • 7 626 /

Average Response Rate

Response Rate / Relative Growth
  • 79 % /

  • 33 % /

Interaction types on Twitter

Likes
67 %
Retweets
18 %
Replies
15 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for November 2016 in Germany

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 70 770 361
Retail
Sum of Fans 36 862 160
Fmcg Food
Sum of Fans 33 083 199
Services
Sum of Fans 26 097 815
Beauty
Sum of Fans 19 866 037
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Germany Facebook Posts in November 2016

Twitter stats for November 2016 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Germany Twitter Posts in November 2016

YouTube stats in November 2016 in Germany

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Germany

Top 5 Brands on YouTube by Average Interaction per 1k Fans in November 2016

Top Germany YouTube Videos in November 2016

  • 1
    PAGE_NAME

    EDEKA

    shared Video

    16th November, 2016

    #Zeitschenken – EDEKA Weihnachtswerbung

    activate subtitles activar subtítulos ative as legendas …

    most engaging photo
    • Total Interactions14 178

      • 11 778

      • Dislikes1 197

      • Comments1 203

    • 198.9 

    • Views10 148 430

  • 2
    Unlock
  • 3
    Unlock

Data Range: 31st October, 2016 to 29th November, 2016

Copyright Socialbakers, www.socialbakers.com © 2016

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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