December 2017 Social Marketing Report Germany

Social Marketing Report


December 2017


Check out the December 2017 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Samsung, growth rates and this month's top social media content by MediaMarkt Deutschland, NetflixDE or Mercedes-Benz Deutschland !

Social Media Statistics for the top 20 brands in Germany

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 884 262 /

  • 122 257 /

  • 112 719 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 133 /

  • 65 /

  • 9 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 159 740 /

  • 12 002 /

  • 9 747 /

Average Response Rate

Response Rate / Relative Growth
  • 77 % /

  • 27 % /

Interaction types on Twitter

80 %
12 %
8 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Germany

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 78 742 447
Sum of Fans 45 477 130
Fmcg Food
Sum of Fans 34 334 728
Sum of Fans 28 798 624
Sum of Fans 23 070 779
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Germany Facebook Posts in December 2017

Twitter stats for December 2017 in Germany

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Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Germany Twitter Posts in December 2017

YouTube stats in December 2017 in Germany

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Germany

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Germany YouTube Videos in December 2017

  • 1

    Mercedes-Benz Deutschland

    shared Video

    3rd December, 2017

    JP Performance und Matthias Malmedie in den heiligen Hallen von…

    Advent, Advent, die Straße brennt: Pünktlich zum ersten Advent…

    most engaging photo
    • Total Interactions33 127

      • 30 688

      • Dislikes750

      • Comments1 689

    • 139.73 

    • Views1 320 689

  • 2
  • 3

Data Range: 30th November, 2017 to 30th December, 2017

Copyright Socialbakers, © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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