August 2018 Social Marketing Report Germany

Social Marketing Report


August 2018


Check out the August 2018 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Zalando, growth rates and this month's top social media content by Travador, NetflixDE or Mercedes-Benz Deutschland !

Social Media Statistics for the top 20 brands in Germany

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 845 708 /

  • 207 447 /

  • 251 139 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 174 /

  • 58 /

  • 10 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 35 404 /

  • 14 442 /

  • 19 546 /

Average Response Rate

Response Rate / Relative Growth
  • 81 % /

  • 20 % /

Interaction types on Twitter

88 %
8 %
3 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for August 2018 in Germany

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 62 034 146
Sum of Fans 41 922 020
Sum of Fans 26 727 159
Fmcg Food
Sum of Fans 21 729 846
Sum of Fans 12 311 161
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top Germany Facebook Posts in August 2018

Twitter stats for August 2018 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Germany Twitter Posts in August 2018

YouTube stats in August 2018 in Germany

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Germany

Top 5 Brands on YouTube by Average Interaction per 1k Fans in August 2018

Top Germany YouTube Videos in August 2018

  • 1

    Mercedes-Benz Deutschland

    shared Video

    30th August, 2018

    JP Kraemer und Matthias Malmedie: Mit dem neuen CLS unterwegs in…

    JP Kraemer und Matthias Malmedie sind wieder gemeinsam mit…

    most engaging photo
    • Total Interactions14 601

      • 13 415

      • Dislikes396

      • Comments790

    • 47.11 

    • Views646 989

  • 2
  • 3

Data Range: 31st July, 2018 to 30th August, 2018

Copyright Socialbakers, © 2018

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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