December 2019 Social Marketing Report Germany

Social Marketing Report


December 2019


Check out the December 2019 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like ALL - Accor Live Limitless, growth rates and this month's top social media content by Schwarzer Kaffee, NetflixDE or eBay Kleinanzeigen – WG !

Social Media Statistics for the top 20 brands in Germany

Average Response Rate

Response Rate / Relative Growth
  • 70 % /

  • 15 % /

Interaction types on Twitter

83 %
9 %
8 %

Facebook stats for December 2019 in Germany

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 331 640 405
Sum of Fans 288 318 123
Sum of Fans 261 854 636
Sum of Fans 253 230 609
Fmcg Food
Sum of Fans 184 108 598
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top Germany Facebook Posts in December 2019

Twitter stats for December 2019 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Germany Twitter Posts in December 2019

YouTube stats in December 2019 in Germany

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2019

Top Germany YouTube Videos in December 2019

  • 1

    eBay Kleinanzeigen – WG

    shared Video

    19th December, 2019

    Das HEFTIGSTE Geschenk der Welt

    Das Weihnachtsgeschenk hat einen neuen Besitzer gefunden, aber…

    most engaging photo
    • Total Interactions17 771

      • 14 849

      • Dislikes446

      • Comments2 476

    • 32.49 

    • Views996 414

  • 2
  • 3

Data Range: 30th November, 2019 to 30th December, 2019

Copyright Socialbakers, © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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