March 2020 Social Marketing Report Germany

Social Marketing Report

Germany

March 2020

Socialbakers

Check out the March 2020 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Hostelworld, growth rates and this month's top social media content by Kaufland, netflixde or Die Techniker !

Social Media Statistics for the top 20 brands in Germany

Average Response Rate

Response Rate / Relative Growth
  • 80 % /

  • 13 % /

Interaction types on Twitter

Likes
84 %
Replies
9 %
Retweets
7 %

Facebook stats for March 2020 in Germany

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Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 64 901 497
Retail
Sum of Fans 48 079 158
Services
Sum of Fans 27 787 501
Fmcg Food
Sum of Fans 22 445 572
Fashion
Sum of Fans 14 142 831
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top Germany Facebook Posts in March 2020

Twitter stats for March 2020 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Germany Twitter Posts in March 2020

YouTube stats in March 2020 in Germany

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in March 2020

Top Germany YouTube Videos in March 2020

  • 1
    PAGE_NAME

    Die Techniker

    shared Video

    18th March, 2020

    Wie kann ich Corona, Erkältung und Grippe voneinander…

    Wenn in der Öffentlichkeit jemand hustet, ist das normalerweise…

    most engaging photo
    • Total Interactions19 907

      • 17 961

      • Dislikes511

      • Comments1 435

    • 195.17 

    • Views984 599

  • 2
    Unlock
  • 3
    Unlock

Data Range: 29th February, 2020 to 30th March, 2020

Copyright Socialbakers, www.socialbakers.com © 2020

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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