January 2019 Social Marketing Report Italy

Social Marketing Report

Italy

January 2019

Socialbakers

Check out the January 2019 social media report for Italy! It has key social media marketing information for anyone doing business in Italy. You can see Top Facebook brands like Leica Camera, growth rates and this month's top social media content by Zalando !

Social Media Statistics for the top 20 brands in Italy

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 959 123 /

  • 237 933 /

  • 157 365 /

Interaction types on Twitter

No data available for this block

Facebook stats for January 2019 in Italy

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Top 5 Industries on Facebook

Fashion
Sum of Fans
Sum of Fans 61 961 574
Fmcg Food
Sum of Fans 43 137 376
Ecommerce
Sum of Fans 39 628 683
Retail
Sum of Fans 30 658 877
Services
Sum of Fans 25 219 079
Data is from the total number of Local Fans for the largest 200 pages in Italy by Fan count

Top Italy Facebook Posts in January 2019

Twitter stats for January 2019 in Italy

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Fastest-Growing Twitter Profiles in Italy

YouTube stats in January 2019 in Italy

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Italy

Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2019

Data Range: 31st December, 2018 to 30th January, 2019

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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