July 2017 Social Marketing Report Japan

Social Marketing Report

Japan

July 2017

Check out the July 2017 social media report for Japan! It has key social media marketing information for anyone doing business in Japan. You can see Top Facebook brands like 楽天市場(Rakuten, Inc.), growth rates and this month's top social media content by TOYOTA / トヨタ自動車株式会社, ローソン or サントリー公式チャンネル (SUNTORY) !

Social Media Statistics for the top 20 brands in Japan

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 172 826 /

  • 1 005 012 /

  • 74 376 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 104 /

  • 956 /

  • 17 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 91 892 /

  • 315 786 /

  • 2 912 /

Average Response Rate

Response Rate / Relative Growth
  • 0 % /

  • 7 % /

Interaction types on Facebook

Reactions
96 %
Shares
3 %
Comments
1 %

Facebook Post Types

Photo
49 %
Video
33 %
Link
17 %
Status
1 %
Other
0 %

Interaction types on Twitter

Retweets
53 %
Likes
34 %
Replies
13 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for July 2017 in Japan

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Fastest-Growing Facebook Pages in Japan

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 20 543 983
Fashion
Sum of Fans 13 074 581
Auto
Sum of Fans 9 011 277
Services
Sum of Fans 8 661 782
Retail
Sum of Fans 8 373 243
Data is from the total number of Local Fans for the largest 200 pages in Japan by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Japan Facebook Posts in July 2017

Twitter stats for July 2017 in Japan

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Fastest-Growing Twitter Profiles in Japan

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Japan Twitter Posts in July 2017

YouTube stats in July 2017 in Japan

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Japan

Top 5 Brands on YouTube by Average Interaction per 1k Fans in July 2017

Top Japan YouTube Videos in July 2017

  • 1

    Fischer‘s-フィッシャーズ-「MOMOTAROの歌」 | #いざ鬼ヶ島 | ペプシ

    日本を席巻中のアーティスト達が、誰もが知る童謡「桃太郎」をテーマに書き下ろした「MOMOTAROの歌」。…

    most engaging photo
    • Total Interactions61 346

      • 55 262

      • Dislikes6 084

      • Comments0

    • 473.67 

    • Views2 713 360

  • 2
    Unlock
  • 3
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Data Range: 1st July, 2017 to 31st July, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.