March 2017 Social Marketing Report Japan

Social Marketing Report

Japan

March 2017

Socialbakers

Check out the March 2017 social media report for Japan! It has key social media marketing information for anyone doing business in Japan. You can see Top Facebook brands like AirAsia, growth rates and this month's top social media content by Cool Japan, スターバックス コーヒー or 876TV !

Social Media Statistics for the top 20 brands in Japan

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 962 429 /

  • 907 761 /

  • 54 060 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 46 /

  • 222 /

  • 60 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 106 313 /

  • 146 620 /

  • 1 970 /

Average Response Rate

Response Rate / Relative Growth
  • 43 % /

  • 7 % /

Interaction types on Twitter

Likes
52 %
Retweets
43 %
Replies
5 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for March 2017 in Japan

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 11 419 694
Auto
Sum of Fans 2 923 132
Services
Sum of Fans 2 570 769
Retail
Sum of Fans 2 178 644
Retail Food
Sum of Fans 1 641 247
Data is from the total number of Local Fans for the largest 200 pages in Japan by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Japan Facebook Posts in March 2017

Twitter stats for March 2017 in Japan

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Fastest-Growing Twitter Profiles in Japan

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Japan Twitter Posts in March 2017

YouTube stats in March 2017 in Japan

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Japan

Top 5 Brands on YouTube by Average Interaction per 1k Fans in March 2017

Top Japan YouTube Videos in March 2017

  • 1
    PAGE_NAME

    876TV

    shared Video

    17th March, 2017

    負けたら壁ドン!? ポッキーさんと即死系ゲームで対決してみた!【251】

    今回のゲスト:ポッキー / PockySweets https://www.youtube.com/user…

    most engaging photo
    • Total Interactions6 175

      • 5 987

      • Dislikes188

      • Comments0

    • 10.6 

    • Views0

  • 2
    Unlock
  • 3
    Unlock

Data Range: 28th February, 2017 to 30th March, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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