May 2017 Social Marketing Report Japan

Social Marketing Report


May 2017

Check out the May 2017 social media report for Japan! It has key social media marketing information for anyone doing business in Japan. You can see Top Facebook brands like 楽天市場(Rakuten, Inc.), growth rates and this month's top social media content by スターバックス コーヒー ジャパン Starbucks, スターバックス コーヒー or Nintendo 公式チャンネル !

Social Media Statistics for the top 20 brands in Japan

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 976 141 /

  • 943 005 /

  • 59 662 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 38 /

  • 5 872 /

  • 14 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 97 358 /

  • 167 541 /

  • 1 613 /

Average Response Rate

Response Rate / Relative Growth
  • 50 % /

  • 6 % /

Interaction types on Twitter

56 %
39 %
5 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for May 2017 in Japan

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 11 717 059
Sum of Fans 2 788 503
Sum of Fans 2 607 402
Sum of Fans 2 179 727
Retail Food
Sum of Fans 1 666 646
Data is from the total number of Local Fans for the largest 200 pages in Japan by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Japan Facebook Posts in May 2017

Twitter stats for May 2017 in Japan

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Fastest-Growing Twitter Profiles in Japan

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Japan Twitter Posts in May 2017

YouTube stats in May 2017 in Japan

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Japan

Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2017

Top Japan YouTube Videos in May 2017

  • 1

    スプラトゥーン2 ヒーローモード トレーラー

    Nintendo Switch スプラトゥーン2 ヒーローモード トレーラー 【このソフトの他の動画】 http://www…

    most engaging photo
    • Total Interactions8 077

      • 7 901

      • Dislikes176

      • Comments0

    • 18.88 

    • Views1 075 424

  • 2
  • 3

Data Range: 1st May, 2017 to 31st May, 2017

Copyright Socialbakers, © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.


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