February 2018 Social Marketing Report Japan

Social Marketing Report

Japan

February 2018

Socialbakers

Check out the February 2018 social media report for Japan! It has key social media marketing information for anyone doing business in Japan. You can see Top Facebook brands like Lazada, growth rates and this month's top social media content by ANA.Japan, ローソン or 本田技研工業株式会社 (Honda) !

Social Media Statistics for the top 20 brands in Japan

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 202 175 /

  • 1 215 813 /

  • 102 881 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 27 /

  • 30 301 /

  • 23 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 24 046 /

  • 304 376 /

  • 7 368 /

Average Response Rate

Response Rate / Relative Growth
  • 81 % /

  • 7 % /

Interaction types on Twitter

Retweets
58 %
Likes
41 %
Replies
1 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for February 2018 in Japan

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 11 754 171
Auto
Sum of Fans 2 806 835
Services
Sum of Fans 2 524 051
Retail
Sum of Fans 2 475 949
Retail Food
Sum of Fans 1 683 896
Data is from the total number of Local Fans for the largest 200 pages in Japan by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Japan Facebook Posts in February 2018

Twitter stats for February 2018 in Japan

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Fastest-Growing Twitter Profiles in Japan

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Japan Twitter Posts in February 2018

YouTube stats in February 2018 in Japan

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Japan

Top 5 Brands on YouTube by Average Interaction per 1k Fans in February 2018

Top Japan YouTube Videos in February 2018

  • 1

    ONE OK ROCK×HondaJet「Go, Vantage Point.」60秒 Honda CM

    ONE OK ROCK×HondaJet Honda特別TVCM第2弾公開 ONE OK ROCK and HondaJet…

    most engaging photo
    • Total Interactions18 633

      • 17 060

      • Dislikes274

      • Comments1 299

    • 215.45 

    • Views19 584 705

  • 2
    Unlock
  • 3
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Data Range: 31st January, 2018 to 27th February, 2018

Copyright Socialbakers, www.socialbakers.com © 2018

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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