May 2017 Social Marketing Report New Zealand

Social Marketing Report

New Zealand

May 2017

Socialbakers

Check out the May 2017 social media report for New Zealand! It has key social media marketing information for anyone doing business in New Zealand. You can see Top Facebook brands like Frontier Touring, growth rates and this month's top social media content by Tupperware Australia/New Zealand, Nintendo AU NZ or Air New Zealand !

Social Media Statistics for the top 20 brands in New Zealand

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 273 489 /

  • 74 606 /

  • 7 567 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 43 /

  • 258 /

  • 3 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 24 956 /

  • 2 970 /

  • 494 /

Average Response Rate

Response Rate / Relative Growth
  • 82 % /

  • 25 % /

Interaction types on Twitter

Likes
71 %
Retweets
22 %
Replies
7 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for May 2017 in New Zealand

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Fmcg Food
Sum of Fans
Sum of Fans 2 365 956
Retail
Sum of Fans 1 192 052
Services
Sum of Fans 1 079 839
Fashion
Sum of Fans 843 773
Retail Food
Sum of Fans 737 963
Data is from the total number of Local Fans for the largest 200 pages in New Zealand by Fan count

Top 5 Socially Devoted Brands on Facebook

Top New Zealand Facebook Posts in May 2017

Twitter stats for May 2017 in New Zealand

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Fastest-Growing Twitter Profiles in New Zealand

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top New Zealand Twitter Posts in May 2017

YouTube stats in May 2017 in New Zealand

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in New Zealand

Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2017

Top New Zealand YouTube Videos in May 2017

  • 1
    PAGE_NAME

    Air New Zealand

    shared Video

    16th May, 2017

    ¿Pasillo o Ventanilla? | Nene

    Descubrí una mejor forma de volar con Air New Zealand. …

    most engaging photo
    • Total Interactions3 717

      • 1 918

      • Dislikes1 799

      • Comments0

    • 66.04 

    • Views1 189 585

  • 2
    Unlock
  • 3
    Unlock

Data Range: 30th April, 2017 to 30th May, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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