April 2019 Social Marketing Report Portugal

Social Marketing Report

Portugal

April 2019

Socialbakers

Check out the April 2019 social media report for Portugal! It has key social media marketing information for anyone doing business in Portugal. You can see Top Facebook brands like Netflix, growth rates and this month's top social media content by McDonald's, Netflix Portugal or SEPHORA PORTUGAL !

Social Media Statistics for the top 20 brands in Portugal

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 420 321 /

  • 31 680 /

  • 26 511 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 150 /

  • 76 /

  • 12 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 39 291 /

  • 12 265 /

  • 933 /

Average Response Rate

Response Rate / Relative Growth
  • 43 % /

  • 21 % /

Interaction types on Twitter

Likes
77 %
Retweets
21 %
Replies
2 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for April 2019 in Portugal

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 17 839 694
Services
Sum of Fans 14 447 066
Ecommerce
Sum of Fans 12 092 396
Fashion
Sum of Fans 9 550 143
Fmcg Food
Sum of Fans 9 505 654
Data is from the total number of Local Fans for the largest 200 pages in Portugal by Fan count

Top Portugal Facebook Posts in April 2019

Twitter stats for April 2019 in Portugal

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Fastest-Growing Twitter Profiles in Portugal

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Portugal Twitter Posts in April 2019

YouTube stats in April 2019 in Portugal

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Portugal

Top 5 Brands on YouTube by Average Interaction per 1k Fans in April 2019

Top Portugal YouTube Videos in April 2019

  • 1
    PAGE_NAME

    SEPHORA PORTUGAL

    shared Video

    22nd April, 2019

    SEPHORA x Helena Coelho: Mimar a mãe

    A Helena e a mãe prepararam este vídeo para si, mesmo a tempo do…

    most engaging photo
    • Total Interactions1 888

      • 1 857

      • Dislikes31

      • Comments0

    • 409.54 

    • Views33 573

  • 2
    Unlock
  • 3
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Data Range: 31st March, 2019 to 29th April, 2019

Copyright Socialbakers, www.socialbakers.com © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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