December 2017 Social Marketing Report Singapore

Social Marketing Report

Singapore

December 2017

Check out the December 2017 social media report for Singapore! It has key social media marketing information for anyone doing business in Singapore. You can see Top Facebook brands like Samsung, growth rates and this month's top social media content by Spotify Singapore or Singtel !

Social Media Statistics for the top 20 brands in Singapore

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 289 575 /

  • 52 827 /

  • 18 626 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 38 /

  • 95 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 26 517 /

  • 1 122 /

  • 854 /

Average Response Rate

Response Rate / Relative Growth
  • 59 % /

  • 29 % /

Interaction types on Facebook

Reactions
81 %
Shares
10 %
Comments
9 %

Facebook Post Types

Photo
49 %
Video
36 %
Link
15 %
Status
1 %

Interaction types on Twitter

Likes
56 %
Retweets
38 %
Replies
6 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Singapore

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Fastest-Growing Facebook Pages in Singapore

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Services
Sum of Fans
Sum of Fans 9 889 149
Retail
Sum of Fans 8 084 601
Ecommerce
Sum of Fans 7 551 690
Retail Food
Sum of Fans 5 819 691
Airlines
Sum of Fans 4 805 598
Data is from the total number of Local Fans for the largest 200 pages in Singapore by Fan count

Top 5 Socially Devoted Brands on Facebook

Twitter stats for December 2017 in Singapore

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Fastest-Growing Twitter Profiles in Singapore

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Singapore Twitter Posts in December 2017

YouTube stats in December 2017 in Singapore

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Fastest-Growing YouTube Channels in Singapore

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Singapore YouTube Videos in December 2017

  • 1
    PAGE_NAME

    Singtel

    shared Video

    8th December, 2017

    Ah Ma’s Christmas

    It’s Christmas time. What does Ah Ma want for Christmas and will…

    most engaging photo
    • Total Interactions457

      • 363

      • Dislikes25

      • Comments69

    • 20.03 

    • Views420 059

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st December, 2017 to 31st December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.