January 2017 Social Marketing Report Singapore

Social Marketing Report

Singapore

January 2017

Check out the January 2017 social media report for Singapore! It has key social media marketing information for anyone doing business in Singapore. You can see Top Facebook brands like Changi Recommends, growth rates and this month's top social media content by Pioneer Car Entertainment, Spotify Singapore or KFCSingapore !

Social Media Statistics for the top 20 brands in Singapore

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 243 411 /

  • 40 538 /

  • 13 574 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 36 /

  • 20 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 25 546 /

  • 319 /

  • 229 /

Average Response Rate

Response Rate / Relative Growth
  • 82 % /

  • 29 % /

Interaction types on Facebook

Reactions
84 %
Shares
9 %
Comments
7 %

Facebook Post Types

Photo
66 %
Link
20 %
Video
13 %
Status
0 %
Other
0 %

Interaction types on Twitter

Likes
64 %
Retweets
21 %
Replies
16 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for January 2017 in Singapore

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Fastest-Growing Facebook Pages in Singapore

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 1 762 051
Airlines
Sum of Fans 1 705 362
Services
Sum of Fans 1 703 214
Fashion
Sum of Fans 1 309 904
Ecommerce
Sum of Fans 1 205 946
Data is from the total number of Local Fans for the largest 200 pages in Singapore by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Singapore Facebook Posts in January 2017

Twitter stats for January 2017 in Singapore

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Fastest-Growing Twitter Profiles in Singapore

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Singapore Twitter Posts in January 2017

YouTube stats in January 2017 in Singapore

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Fastest-Growing YouTube Channels in Singapore

Top 5 Brands on YouTube by Average Interaction per 1k Fans in January 2017

Top Singapore YouTube Videos in January 2017

  • 1
    PAGE_NAME

    KFCSingapore

    shared Video

    3rd January, 2017

    KFC Fortune Chicken & Pineapple Portuguese Egg Tarts - A Feast…

    Start the auspicious year of the Rooster with a feast of fortune…

    most engaging photo
    • Total Interactions277

      • 142

      • Dislikes81

      • Comments54

    • 85.84 

    • Views209 431

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st January, 2017 to 31st January, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.