April 2018 Social Marketing Report Singapore

Social Marketing Report

Singapore

April 2018

Socialbakers

Check out the April 2018 social media report for Singapore! It has key social media marketing information for anyone doing business in Singapore. You can see Top Facebook brands like Lazada, growth rates and this month's top social media content by DBS Bank. Living, Breathing Asia, Spotify Singapore or Apple Singapore !

Social Media Statistics for the top 20 brands in Singapore

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 230 130 /

  • 54 970 /

  • 20 306 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 55 /

  • 95 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 27 898 /

  • 1 779 /

  • 918 /

Average Response Rate

Response Rate / Relative Growth
  • 82 % /

  • 26 % /

Interaction types on Twitter

Likes
60 %
Retweets
36 %
Replies
4 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for April 2018 in Singapore

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 2 222 261
Services
Sum of Fans 1 864 087
Fashion
Sum of Fans 1 232 415
Ecommerce
Sum of Fans 1 221 914
Accommodation
Sum of Fans 947 138
Data is from the total number of Local Fans for the largest 200 pages in Singapore by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Singapore Facebook Posts in April 2018

Twitter stats for April 2018 in Singapore

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Fastest-Growing Twitter Profiles in Singapore

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Singapore Twitter Posts in April 2018

YouTube stats in April 2018 in Singapore

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Fastest-Growing YouTube Channels in Singapore

Top 5 Brands on YouTube by Average Interaction per 1k Fans in April 2018

Top Singapore YouTube Videos in April 2018

  • 1
    PAGE_NAME

    Apple Singapore

    shared Video

    10th April, 2018

    iPhone 8 (PRODUCT)RED™ Special Edition — Apple

    Introducing the iPhone 8 and iPhone 8 Plus. Now in red. Buy now…

    most engaging photo
    • Total Interactions1 937

      • 1 104

      • Dislikes833

      • Comments0

    • 55.84 

    • Views344 189

  • 2
    Unlock
  • 3
    Unlock

Data Range: 31st March, 2018 to 29th April, 2018

Copyright Socialbakers, www.socialbakers.com © 2018

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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