August 2017 Social Marketing Report South Africa

Social Marketing Report

South Africa

August 2017

Check out the August 2017 social media report for South Africa! It has key social media marketing information for anyone doing business in South Africa. You can see Top Facebook brands like Vodacom, growth rates and this month's top social media content by Vodacom, FNB South Africa or Vodacom SA !

Social Media Statistics for the top 20 brands in South Africa

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 001 163 /

  • 225 753 /

  • 11 328 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 50 /

  • 91 /

  • 11 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 54 067 /

  • 6 807 /

  • 765 /

Average Response Rate

Response Rate / Relative Growth
  • 83 % /

  • 24 % /

Interaction types on Facebook

Reactions
81 %
Comments
15 %
Shares
4 %

Facebook Post Types

Photo
60 %
Video
30 %
Link
9 %
Status
1 %
Other
0 %

Interaction types on Twitter

Likes
51 %
Retweets
28 %
Replies
21 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for August 2017 in South Africa

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Fastest-Growing Facebook Pages in South Africa

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 20 941 169
Fmcg Food
Sum of Fans 11 980 342
Beauty
Sum of Fans 11 765 086
Services
Sum of Fans 11 122 328
Auto
Sum of Fans 10 712 511
Data is from the total number of Local Fans for the largest 200 pages in South Africa by Fan count

Top 5 Socially Devoted Brands on Facebook

Top South Africa Facebook Posts in August 2017

Twitter stats for August 2017 in South Africa

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Fastest-Growing Twitter Profiles in South Africa

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top South Africa Twitter Posts in August 2017

YouTube stats in August 2017 in South Africa

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in South Africa

Top 5 Brands on YouTube by Average Interaction per 1k Fans in August 2017

Top South Africa YouTube Videos in August 2017

  • 1
    PAGE_NAME

    Vodacom SA

    shared Video

    8th August, 2017

    Explore the internet with up to 1GB FREE data every day

    Keep a positive data balance and claim your FREE #MegYourDay…

    most engaging photo
    • Total Interactions1 160

      • 896

      • Dislikes209

      • Comments55

    • 179.59 

    • Views415 380

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st August, 2017 to 31st August, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.