December 2017 Social Marketing Report South Africa

Social Marketing Report

South Africa

December 2017

Socialbakers

Check out the December 2017 social media report for South Africa! It has key social media marketing information for anyone doing business in South Africa. You can see Top Facebook brands like Samsung South Africa, growth rates and this month's top social media content by Volpes, the linen company, NandosSA or Cars.co.za !

Social Media Statistics for the top 20 brands in South Africa

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 068 865 /

  • 244 169 /

  • 13 565 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 41 /

  • 58 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 37 497 /

  • 6 546 /

  • 1 170 /

Average Response Rate

Response Rate / Relative Growth
  • 77 % /

  • 21 % /

Interaction types on Twitter

Likes
53 %
Retweets
35 %
Replies
12 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in South Africa

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 23 609 065
Beauty
Sum of Fans 13 549 904
Services
Sum of Fans 13 399 884
Fmcg Food
Sum of Fans 12 902 065
Ecommerce
Sum of Fans 11 513 827
Data is from the total number of Local Fans for the largest 200 pages in South Africa by Fan count

Top 5 Socially Devoted Brands on Facebook

Top South Africa Facebook Posts in December 2017

Twitter stats for December 2017 in South Africa

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Fastest-Growing Twitter Profiles in South Africa

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top South Africa Twitter Posts in December 2017

YouTube stats in December 2017 in South Africa

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in South Africa

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top South Africa YouTube Videos in December 2017

  • 1
    PAGE_NAME

    Cars.co.za

    shared Video

    20th December, 2017

    Drag Race | BMW M4 DTM vs Mercedes AMG GTR | Part 1

    Part 2 Coming Soon - Track Race Occasionally, the planets align…

    most engaging photo
    • Total Interactions1 452

      • 1 150

      • Dislikes54

      • Comments248

    • 13.6 

    • Views72 460

  • 2
    Unlock
  • 3
    Unlock

Data Range: 30th November, 2017 to 30th December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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