August 2016 Social Marketing Report Sweden

Social Marketing Report

Sweden

August 2016

Socialbakers

Check out the August 2016 social media report for Sweden! It has key social media marketing information for anyone doing business in Sweden. You can see Top Facebook brands like TUI, growth rates and this month's top social media content by First Hotel Örebro, Unibet Sverige or ICA !

Social Media Statistics for the top 20 brands in Sweden

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 324 977 /

  • 32 021 /

  • 10 258 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 30 /

  • 99 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 17 003 /

  • 4 542 /

  • 195 /

Average Response Rate

Response Rate / Relative Growth
  • 76 % /

  • 46 % /

Interaction types on Twitter

Likes
45 %
Replies
41 %
Retweets
14 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for August 2016 in Sweden

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Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 5 986 740
Retail
Sum of Fans 5 411 351
Fmcg Food
Sum of Fans 4 480 724
Fashion
Sum of Fans 3 989 686
Services
Sum of Fans 3 179 250
Data is from the total number of Local Fans for the largest 200 pages in Sweden by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Sweden Facebook Posts in August 2016

Twitter stats for August 2016 in Sweden

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Fastest-Growing Twitter Profiles in Sweden

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Sweden Twitter Posts in August 2016

YouTube stats in August 2016 in Sweden

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in August 2016

Top Sweden YouTube Videos in August 2016

  • 1
    PAGE_NAME

    ICA

    shared Video

    28th August, 2016

    ICA reklamfilm 2016 v.35 - Recept för låga priser

    Jerry kan rabbla recept på falukorv i en evighet. Eller i alla…

    most engaging photo
    • Total Interactions380

      • 378

      • Dislikes2

      • Comments0

    • 11.1 

    • Views86 700

  • 2
    Unlock
  • 3
    Unlock

Data Range: 31st July, 2016 to 30th August, 2016

Copyright Socialbakers, www.socialbakers.com © 2016

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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