The Newest Data on Social Customer Care by Socialbakers

Socially Devoted brands understand the shifting paradigm of customer care. They know that the most responsive and dynamic audiences are on social and those people want responses to their questions and issues.

If your brand responds to at least 65% of audience questions on Facebook and/or Twitter, you qualify as Socially Devoted. The benefits of Social Devotion are clear - Socially Devoted brands get 3.5 times more Interactions than their less-responsive counterparts.

Socially Devoted Quarterly Results

Facebook
Twitter

Social Customer Care Metrics

  • No. of
    Fans/Followers

    How many Facebook Fans or Twitter Followers a Page or Profile has.

  • Answered-Ignored
    Questions

    The total amount of answered questions in a given quarter.

  • Response
    Rate

    The percentage of user posts responded to by a particular brand.

  • Response
    Time

    The average time it takes for the company to respond to the user wall posts.

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The Newest Data on Social Customer Care by Socialbakers

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