“Socialbakers helps us drive better strategic decisions, efficiency, and ROI. It’s the right partner to guide content optimization and analytics decisions. After all, when art (content) and science (data) inspire each other, great things happen.”
Global Digital Performance Manager at FrieslandCampina
FrieslandCampina & Socialbakers: Deeper Knowledge Leads to a Deeper AudienceFrieslandCampina is a Dutch multinational dairy cooperative that’s in the top 5 worldwide. To reach new audiences, FrieslandCampina strives to connect with customers on social, reinforce brand awareness, and drive action beyond the social platforms.
For NOYNOY, their child-centric dairy brand in Greece and Cyprus, they wanted to actively involve fans in a playful campaign. With Socialbakers’ content insights, they delivered a highly personalized content strategy that not only skyrocketed social engagement, but also drove qualified traffic from Facebook to their interactive landing page on the web.
The Results With Socialbakers
How did FrieslandCampina Plan Personalized, Relevant Content Strategies?For NOYNOY’s campaign, FrieslandCampina analyzed top-performing content for the brand’s audience. Monitoring key engagement metrics and content intel helped them focus their strategy on a valuable message for children and parents, and optimize campaign timing and targeting.
For the campaign, they decided on a gamification approach, highlighting the importance of quality time spent as a family. The campaign led to a clear call to action: play games together, with NOYNOY.
Results That Bring Families TogetherTiming is Everything
- With Socialbakers, FrieslandCampina could set realistic goals, optimize targeting, and deliver the right content to the right people at the right time
- FrieslandCampina was able to leverage a 133% gain in impressions through social media into a 55% increase in players on its home landing page, netting a positive ROI
- Whatever a company’s goal, Socialbakers has the insightful information that allows you to make the right business decisions to drive an audience where you want them to go