Henkel Relies on Socialbakers to Analyze Integrated Social Media Campaigns

Customer image

“Socialbakers gives us a global perspective on our social media activities.”

Gael de Talhouet
Global Digital Director Laundry & Homecare


Henkel is serious about its social media initiative. With 10 Twitter accounts, 45 Facebook pages and 8 YouTube channels, not to mention Flickr, LinkedIn and several other networks and blogs, the company has a substantial investment in social networks to engage with customers. Henkel also has been diligent about integrating all of these social media accounts for each of its brands for consistent branding.

The company’s Laundry & Homecare Business unit sought to understand into how each of its brands were performing on social networks—not only looking at analytics for its own pages but also how the brands and the business unit is performing against competitors.


Henkel's Laundry & Homecare business unit will use Socialbakers Engagement Analytics to monitor and track all Facebook brand pages.


  • Track and monitor Facebook performance to identify trends for informed decision-making.
  • Analyze how competitors or other leading brands are performing.
  • Identify top fans and how many interactions they have with Henkel's Facebook pages.
  • Find the most engaging content with in-depth analysis of Henkel's and competitor content.
  • Monitor what Henkel's brand fans are saying to determine what they like or dislike.
  • Generate customized PDF reports to distribute internally.

Stop scratching the surface.

Get smarter with the Socialbakers Marketing Suite!

Request a Demo
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software