- Digital agency INTREN needs to make their clients successful on social media, and that means having the right tools for the job.
- INTREN partnered with Socialbakers to use every component of the AI-powered social media marketing suite so they could improve clients’ paid and organic performance, and effectively communicate their results.
- INTREN is delivering real results to their clients, such as improving Nestle Purina Dog Chow Hungary’s engagement by 3.5x in just 4 months.
“Socialbakers is already an essential tool in our digital ecosystem. We use it on all four levels: in content creation, content distribution, content management and reporting.”
Viktoria Kecskes, Head of Strategy & Innovation, INTREN
“Socialbakers is already an essential tool in our digital ecosystem. We use it on all four levels: in content creation, content distribution, content management and reporting,” comments Viktoria Kecskes, Head of Strategy & Innovation. “We use Content Inspiration for content creation, PrimeTime Publishing and Promoted Post Detection for content distribution, Community and Publisher for content management, and of course its deep analytical tools and dashboards for reporting.”
For their client Nestle Purina Dog Chow in Hungary, INTREN used the comprehensive social media analytics in Socialbakers Suite to benchmark the brand against its local competitors and adjust their content and social media strategies accordingly.
"We want to use our clients' budget wisely which is why it was important for us to understand how much and how often competitors are investing in posts,” adds Viktoria. “Using Performance Prediction, we were able to implement an effective promotion strategy that helped us get more results for less budget.”
INTREN have also used the insights from Socialbakers Suite to advise clients to take steps to change their content strategy, leading to improved results. They noticed that Purina Dog Chow’s content was struggling with organic reach.
“We realized that we needed to change our approach to content and reevaluate our strategy so that our posts would be seen,” says Balazs Buza, Head of Content. “Socialbakers helped us take a data-driven approach to this dilemma, enabling us to sift through all of our content and compare our best-performing and worst-performing posts side-by-side."
Using the social media analytics in Socialbakers Suite, INTREN found that Purina Dog Chow's most engaging post types were video and photos, as opposed to links or text-based posts. In September 2016, INTREN changed the strategy significantly based on these findings and sought to build content with the goal of acquiring higher engagement rather than reach.
Reach became gradually more and more expensive which posed a huge challenge for us. This inspired us to change our approach and place more importance on the quality of the content we were publishing,” explains Balazs Buza. “We no longer think solely in terms of reach, but rather in terms of engagement, which has, in turn, allowed us to reach our targeted audiences more effectively. We can now confidently invest in our best posts that our audiences love."
"Socialbakers has allowed us to streamline our reporting and client updates. We use scheduled automated reports to keep our clients informed so everyone is always on the same page,” explains Viktoria. “Out of the many reporting formats available, the highly visual PowerPoint presentations have been the most effective in helping us clearly illustrate our results to our clients. We hope to transfer our other client Pages to Socialbakers in the near-future so our client-communication has a unified and professional look."