Global Reach through Local Partners

  • Jägermeister wanted to increase awareness, engagement and brand likeability in local markets through local partners.
  • Their challenge was to ensure they promote responsible drinking to, and engage with, age-appropriate audiences, and in compliance with local legislation. 
  • To make their evaluation process more valuable, they’ve integrated data-driven insights for consistent improvement. 
  • Reach and engagement have increased significantly in target markets since they began to use Socialbakers Analytics.

“Socialbakers Analytics equips us with the KPIs and metrics we need to meaningfully evaluate our performance across social channels and countries, generating valuable feedback and local intelligence so we can focus on continuous improvement in our markets.”

Sebastian Blanck
Digital Marketing Specialist

See how you can Measure, Benchmark & Report
your performance in less than a 1 minute and from 1 place!

SHOW ME HOW
Jägermeister is an internationally well-known German herbal liqueur and is currently available in 108 countries. Their social media goals were to increase their brand reach and likeability in key markets, and accelerate the evaluation process for being able to communicate faster by following a data-driven approach. Socialbakers has provided the solution since 2014.

"It was hard to find a global social media measurement tool that allowed for a meaningful comparison of all local Jägermeister markets while remaining relevant to each local team. Socialbakers helps us to add more structure and streamline our evaluation process to make it more efficient,” says Sebastian Blanck, Digital Marketing Specialist for Jägermeister.

Socialbakers Analytics allows Jägermeister to merge and analyze local data against relevant benchmarks to discover what works, what doesn’t, and help develop realistic and actionable KPIs for each region.

Since starting with Socialbakers, Jagermeister has seen an over 100% increase of brand reach and engagement in select regions.

“Continuous communication between HQ and brand managers in regions ensures not just a great working atmosphere but also an active international exchange on issues and integrated brand communication to consumers,” explains Blanck. Using Socialbakers Analytics, Jägermeister is able to reveal actionable insights that are then shared with local teams to improve strategies and align campaigns with goals - ensuring consistent branding and providing a boost to their social media efforts around the world.

Alcohol brands operate in one of the most competitive spaces on social media today. The industry is faced with a unique set of challenges for marketing products and engaging with age-appropriate audiences. Jägermeister is by no means an exception. With the help of Socialbakers tools, the brand has been able to conduct detailed analyses on social media that have made monitoring these guidelines infinitely easier to comply with.

“As a family company, we are aware of our responsibility to the people who consume our products and therefore are committed to the responsible marketing and advertising of our products. We pay special attention to ensure that our sales, marketing, communication, and advertising activities promote the responsible enjoyment of our products by adults of legal purchase age who choose to drink,” says Blanck.

Challenges

  • Jägermeister wanted to increase awareness, engagement and brand likeability in local markets through local partners.
  • Their challenge was to ensure they promote responsible drinking to, and engage with, age-appropriate audiences, and in compliance with local legislation.
  • To make their evaluation process more valuable, they’ve integrated data-driven insights for consistent improvement.

Advantages

Reach and engagement have increased significantly in target markets since they began to use Socialbakers Analytics.

Whether you need to Measure, Manage or Monetize we have the solution for you.